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Tata Docomo, the GSM brand of Tata Teleservices, on Tuesday launched a short messaging service (SMS), called Diet-SMS, which enables customers to pay on a per-character basis. "The cost of any Diet-SMS will be only one paise per character used, thereby providing complete value to customers," Tata Docomo said in a statement. The company, frontrunner in the pay-per-use business model in the mobile telephony segment, will not charge for space between words. Tata Docomo has launched services in eight telecom circles and a countrywide rollout is expected to be completed this year. "In all of the eight circles where we have launched our GSM services, we made the promise of introducing path-breaking innovative products and services, and never-before tariff options. Diet-SMS is another way of fulfilling that promise," said Tata Docomo president Deepak Gulati. "We broke the per-minute pricing paradigm for voice calls when we launched our services. With Diet-SMS, we are doing it again, this time on the SMS front."

Yes, we would be eventually discussing all operators in its own sub-forums, depending on how the discussions and events evolve in the future. I do not intend to make any name change. For a start, TATA Indicom/Docomo has its own sub-forum now as there is a lot of discussion regarding TATA Indicom/Docomo recently. Most TATA Indicom/Docomo/Virgin topics have been moved to the new forum. If you notice any related topic in other forums yet to be moved then please use the "Report" button. For hardcore TATA fans you access the sub-forum directly at www.tataweb.in !