I received an SMS yesterday with my full name in it informing me that I have won a "Pearl Set Worth M.R.P. Rs.2500/. Absolutely Free." and I have to send "SMS LUCKY" to 56263042. These guys are small time fraudsters compared to their Nigerian cousins who normally claims unbelievable prizes like US$1000 million, etc. Since a gift worth "Rs.2500" is more "believable" some may think it is "genuine". After some Googling I came across "victims" saying that after sending the redemption reply, they asked for Rs.525 as "postal, insurance & handling charges" for sending it via courier. Someone even received the packet after a few days as Cash on Delivery was available and they received a very cheap looking pearl set (which you can get from the roadside seller). Many seems to have got no response at all and lost 3 bucks for sending SMS to the premium number and the fraudsters earned money from that. These fraudsters are probably sending the SMS via internet that the number is untraceable and thus unable to report to TRAI. I received this SMS even though I am subscribed to DND.