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Showing most liked content on 01/25/2018 in Posts

  1. 1 point
    what is interesting is that Jio has kept the bench mark 149 ARPU level intact and increased the daily data limits. for all practical purposes, most people will not be able to consume full daily limit for entire validity, even if they manage for some days. psychologically, Indians would prefer to go for 149 (o its variation of long term ones) recharges instead of the 98 one, even if their requirements are more than satisfied by 2 GB monthly data. of course, thanks to whatsapp, a good amount of data gets used up just with the useless good morning/good night pictures/GIFs/Videos. JIO is using VOIP for voice so no extra charge of voice, as long as the call gets terminated within their own network. so they are trying to ensure just that by attracting as many person on board as possible. by giving the facility of queued recharges and bundling with cashbacks from various wallets, they are also ensuring that once a person is onboard, he/she remains with them for a long time. again, Jio will keep on coming out with offers and Indian psyche would induce people to keep queuing up recharges even though they may have a few queued up already. Mukesh bhai (or is it Mukesh Jr) has found a new way of perpetual contract carrier model on prepaid, without actually spelling it upfront. they have learnt from RIM mistakes. so in the end, it would be 149 APRU multiplied by number of users, not a small figure by any measure.
  2. 1 point
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