Arun

Reliance Communications takes a call on the Zoozoo challenge Business Standard - Mumbai - June 18, 2009, 0:37 IST Anil Ambani-controlled Reliance Communications is borrowing a concept from the Charlie Chaplin classic The Great Dictator. Just as Chaplin dances with a globe in the film, RCom's forthcoming advertising campaign will shows five animated characters dancing with a globe. The similarity doesn’t end there. In The Great Dictator, Chaplin is spoofing Adolf Hitler's wild ambitions to conquer the world. In its ad campaign slated for launch next week, RCom is taking on Vodafone-Essar’s engaging and hugely popular Zoozoos Being developed by Delhi-based RocketScience, the characters — five of them representing the five network bars on a mobile phone — are yet to be given a name. Right now, they're being referred to as "humanised network bars". But much like the Zoozoos, these "humanised network bars" will communicate the strength of the company’s network through five-second spot advertisements, they added. The company’s brief to the agency was to make network bars the brand’s identity and a medium of communicating with its customers, a RocketScience source said. RCom is making seven short films to be aired across various TV channels beginning next week. The campaign, which also includes an online viral, will run for two weeks. In one of the advertisements, four of the humanised characters are lifting the fifth and threatening to drop him on the ground. The tagline says: ‘Our network never fails’. Another one has all the five dancing around India’s map, mentioning its “coverage across 20,000 towns and 500,000 villages”. Asked about the impending campaign, a Reliance Mobile spokesperson declined to comment. RCom will spend around Rs 150 crore (the amount includes the GSM campaign featuring Hrithik Roshan launched a fortnight ago) over a 60-day period. RCom will also extend its humanised characters to sell its portfolio of value-added brand, just as Vodafone did with Zoozoos. Going a step further, RCom will create jokes around its humanised characters that will be available over SMS and e-mail. Ad gurus generally have a good take on spoofs. “If done well in good taste and humour, spoof ads are considered flattery, indicating that the idea has been appreciated. It works well for the brand because it creates excitement — but again, this depends on the brand. I am personally not against spoofs,” said Prasoon Joshi, executive chairman, McCann Worldgroup India, and regional creative director, McCann Asia . K V Sridhar (known as “Pops”), national creative director, Leo Burnett, added that spoofs by challenger brands taking on market leaders are usually well received by customers. “For instance, Pepsi’s spoof -'Nothing Official About It’ - was received well. Likewise, when Jet Airways had announced a change — Kingfisher came up with an ad saying ‘We Have Not Changed’. “If the brand’s personality is fun, and it’s not the market leader, it can take on the larger brand, it’s enjoyable. But if the market leader takes on smaller brands it’s usually not enjoyable. It’s like a family; the younger brother can take potshots at the older one, but the older one taking a potshot at his younger sibling is considered bad,” he said.

It wasn't Anil Ambani who started CDMA service but it was started by Mukesh Ambani. Reliance Telecom (Smart GSM) is under Anil Ambani and later took over Reliance Communications (CDMA) after the settlement.

Yes, you can get a SIM from any provider like AirTel, Vodafone, BSNL, etc. and ask them to enable BIS

I do not see an issue, can you attach a screenshot like last time?

Yeah, it was fixed by punbros already. He was editing something in the templates earlier and did not notice that the images were broken at that time.

Yes, I noticed it yesterday. I have to check with punbros, couldn't find him today yet.

Mint News Jun 7 2009. 9:30 PM IST UK-based Blyk Ltd, a company positioned as a free mobile service network for 16-24-year-olds, is preparing to enter the Indian market and is in talks with one or more local telecom operators. Blyk offers customers some free talktime or free texts in return for accepting targeted advertising on their phones every day. In India, the ad-funded company is seeking partners to gain access to their spectrum, or airwaves, and subscriber base. “Discussions are ongoing (with potential partners). So yes, we do intend to enter India but cannot comment yet on the timing,” said Blyk spokesperson Ann Sarimo. Senior-level recruitment for Blyk’s proposed Indian operation is already under way, said a communications executive who was tapped for a job. The executive didn’t want to be named. Blyk has around 200 brands on board in the UK from leading advertisers such as Unilever Plc and Microsoft Corp. The companies use this network to send ads which could be responded to, coupons and sampling, or to tap the youth base for feedback on new products. Late last year, Blyk announced an additional €40 million (Rs267.6 crore) of investment to support its operations and international expansion. Last month, it said it would freeze expansion plans in Europe. The Indian market promises huge potential with the number of subscribers crossing the 400 million mark. Ad revenue from mobile networks is still largely untapped and worth about Rs100 crore. “The model looks like a win-win for all stakeholders—cellular operators, customers and then advertisers. The youth would certainly lap it up,” said Sanjay Behl, head of branding and marketing operations at Reliance Communications Ltd. “But what concerns me is other target groups who may consider it intrusive in spite of the freebies.” Behl declined to say whether Reliance Communications was in talks with Blyk for a possible partnership. The revenue model promises to give a fillip to mobile marketing in India. Blyk would be the first network to open here positioned solely as a free service, although there will be a ceiling on free calls and messages permitted per subscriber. According to Blyk’s website, it offers a monthly share of £15 (Rs1,135.50) credit to customers on texts, calls, multimedia messaging and data in the UK. Blyk has a content partnership with mobile marketing and content services technology provider Velti Plc in the UK for “On Blyk”. The portal acts as a conduit for Blyk members interested in content from relevant brands or lifestyle choices. According to spokesperson Sarimo, it’s too early to say whether the Velti relationship will extend to countries where Blyk expands, such as India. In India, HT Media Ltd’s digital business arm Firefly e-Ventures Ltd and Velti have an alliance to offer mobile marketing services to advertisers. HT Media is the publisher of Mint. State-owned telecom operator Bharat Sanchar Nigam Ltd (BSNL) introduced in May this year innovative advertising services where consumers are rewarded with free talktime. Says S.S. Sirohi, deputy director general and head, value-added services, BSNL, “We give some gratification to customers who register for receiving these ads in the form of free talktime. This is valid only for certain cases such as for advertisements on idle screen. If a customer agrees to receive 10 ads on his screen every day for a month, then he can get free talktime up to the value of Rs5 per month.”

If you are planning to use BlackBerry Internet Service then no, you will not be able to use BIS on Reliance.

You seem to have turned on the Headset Mode. Check in Settings menu for turning off Headset Mode.

The Indian Express June 05, 2009 at 0200 hrs IST The District Consumer Disputes Redressal Forum has directed Reliance Communications in Sector 35, Chandigarh to pay Rs 10,000 as compensation to a customer for selling an internet connection that was earlier registered in the name of another subscriber. The telecom company is yet to refund Rs 9,345 to the complainant that had been deposited for the connection. They have also been directed to pay Rs 2,500 as costs of litigation. The complainant, Tejbir Kaur, a resident of Sector 46, purchased an internet connection from Reliance Communication in September 2007. After two months, the complainant discovered that the connection sold to her bore a common MDN number with another subscriber, Mankeet Singh, who had already terminated the company’s services. On bringing the same to the notice of the company, she was given a new number with an assurance that the amount paid by her would be transferred to the new account. The same was, however, not done and the complainant was served with legal notices for non-payment of bills. Aggrieved, the complainant moved the consumer forum. In its reply, Reliance Communication stated that the complainant had not placed on record any proof that she was allotted a new number. They further submitted that they did not have a policy of adjusting the amount of one connection with any other. Headed by President Jagroop Singh Mahal, the forum said that the company has not disputed the fact that the MDN cable number (9316012923) was in the name of another person and not the complainant.

Great! Watching streaming videos online on websites like YouTube is very smooth when using NetConnect Broadband+, no buffering messages!

During night time the 10 GB unlimited pack will be utilized first. After the night pack is over, it will utilize from the 5 GB.

Thank for sharing your findings!

doesn't understand above, plz provide URL What exactly are you unable to understand? The details are pretty detailed.

yeah, same tariff as postpaid

I already did that, time to move on!

<< Topic moved to Reliance Mobile GSM forum >>

thankx bro .. bt hw wud i contact sadik ?? His contact details are in his signature: http://www.rimweb.in/forums/index.php?showtopic=12471 You may not be able to get in touch in with him always though, so try after some time if he is not responding/unreachable or better email him as he has BlackBerry access. No, Sadik's signature says its available to be used with TATA only.

I would suggest you HTC 6800 which you get order from Sadik and he will courier it to you.

Do you plan to use it with Reliance or TATA Indicom?

What is your budget?

Complain through Customer Care first and wait for their response. If it is not resolved, email gsmcustomercare (at) relianceada.com with complaint number with a CC to nodal officer and appellate authority.

If your main usage is email, then go for Blackberry 8830. If it is for browsing, then go for HTC Mogul. If it is for both then go for HTC Mogul.

You can check that from the "Wireless Data Usage" at bill.reliancecommunications.co.in