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Amazon India’s Junglee.com Goes Live Source As expected, Amazon today launched its India operations with Junglee.com. The platform, which Amazon says is still in beta, offers more than 1.2 crore products from over 14,000 brands and hundreds of retailers. Amazon lists Homeshop18, UniverCell, Hidesign, Gitanjali, The Bombay Store, Fabindia, Bata India Limited, Dabur Uveda, Microsoft India Store, Reebok, and Amazon.com, as some of the biggest ones. Users cannot directly buy anything from Junglee.com as the government is yet to allow FDI in multi-brand retail. Amazon is branding it as a purchase decision making site than a pure transactional site. Read on… With Junglee, Amazon has an ambition “of organizing selection and buying options to make it simple for customers to find anything using Junglee.” The site’s about us page mentions product categories include more than 90 lakh books, and 30 lakh products from more than 14,000 Indian and global brands. Junglee features more than 25 categories including mobile phones, cameras, toys & games, baby products, books, music, movies & TV, clothing, jewellery, kitchen & home products. You can discover a wide range of products from bestsellers to unique products such as a 27.12 carat diamond or a Porsche Carrera Gt – 3666 1:18 miniature model. Amazon had acquired Junglee Corp in 1998, then a Sunnyvale-based company that provided database technology to help shoppers find products on the Internet. Some more observations: Existing Amazon users can login using their Amazon credentials. Users can then review products and even ‘Like’ products as well as sellers. (Facebook might like to take a closer look at Junglee’s like button.) Retailers can upload their product catalogs for free on Junglee.com using Amazon’s Product Ads program. At the moment, the service is free and advertisers can direct traffic to their sites if they have online presence or to their customer care number/store location without making any payment to Amazon.