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It was curtains for one of India’s iconic brands RCom after the cellular operator announced on Wednesday that the market regulator had approved its merger with Aircel. This will be the end of RCom as a consumer brand as the new entity may operate under the Aircel brand. This in effect means that there will be only one Reliance brand in the market offering mobile services — Reliance Jio. Rjio is promoted by billionaire Mukesh Ambani, while younger brother Anil Ambani owns RCom. Before the company founded by Dhirubhai Ambani was split among the brothers, Reliance Infocomm (later renamed as RCom) had shaken up the telecom sector in the country by reducing call costs drastically in the earlier part of this century. Though entering the mobile service space is considered to be the brainchild of Mukesh Ambani, it was Anil Ambani who walked away with the telecom company after the split. Non-compete clause Mukesh Ambani had to wait close to a decade to re-enter the telecom sector as a non-compete clause with Anil kept him away. On Wednesday, RCom said the proposed merger with Aircel also received BSE and NSE approvals. The new entity is slated to create the country’s third-largest telecom operator. RCom announced its plans to merge its wireless business with Aircel and create a new entity. First, RCom will demerge its existing cellular business that has about 88 million subscribers, and then merge it with Aircel. However, other businesses such as tower assets and fixed-line enterprise units will continue to remain with RCom. RCom and Aircel’s Malaysia-based promoters Maxis Communications Berhad will hold 50 per cent each in the venture, with equal representation on the board. RCom had earlier merged with Sistema JSFC’s Indian operations — MTS — under which the Russian company holds a 10 per cent stake in RCom. The merged entity will, however, carry a debt of nearly ₹28,000 crore — RCom and Aircel will each contribute half that amount into the debt pool. RCom shares rose 1.52 per cent to ₹36.80, on the BSE on Wednesday. source http://m.thehindubusinessline.com/info-tech/jio-reliance-sun-sets-on-rcom-as-a-consumer-brand/article9585840.ece

iPhone 3GS For Rs 9,999 From Aircel Source Aircel is offering Apple iPhone 3GS for Rs 9,999 with a rider of advanced rental of Rs 3000 for which you will get 3G data for 12 months. Apple iPhone 3GS is now an old phone, yet it has got the same incredible quality and user interface that the latest iPhones have. And with Aircel offering this phone for just Rs 9,999, it is even a better deal. To grab this deal customers will need to pay advance rental of Rs 3,000 in addition to the cost of the phone which will offer them 2 GB (after 2 GB at a slower 128 Kbps speed) plan for 12 months in 3G circles, and in circles where only 2 G network is available users will get 1000 mins local and STD calls and 2500 local and national SMS along with unlimited 2G data for 6 months. The only catch is that the plan is available only for the postpaid users. While the plan is more attractive for people where Aircel has 3G network is available but never the less 2G offer is also exciting. If you are in the market for a smartphone with a budget of Rs 10,000, this is the offer that you can safely go for. Aircel offers only unlimited plans and have one of the cheapest 3G plans in the country, so even after 12 months (in 3G circles) or 6 months (2G circles) as the case may be, users will get very attractive data and voice plans. Till now iPhone 3GS has been available for Rs 19,990 from Airtel and Aircel.