KumaarShah 143 Report post Posted September 5, 2007 (edited) Multimedia handsets for less than $20 Dutch firm NXP Semiconductor launches low-cost single chip solution Our Bureau New Delhi, Sept. 4 Soon you could get a colour mobile handset which offers an MP3 player, FM radio and removable flash memory card for about $20 (approx Rs 800). Netherlands-based semi conductor firm NXP has launched a new single chip solution that promises to make this happen. The chipset also makes the handset dual mode which allows mobile subscribers to use both GSM and CDMA based services on the same device. Low-cost initiative Called Nexperia PNX4903, the chipset is part of NXP’s Ultra Low-Cost Handset (ULCH) initiative. Single chip solutions integrate a number of functions into smaller units which not only reduces the size of the handset but also brings down the cost of manufacturing the device. While traditional multi-chip handset designs require three times the number of external components on a more complex printed circuit board, single chip allows a complete handset to be realised with just 49 external components on a low-cost, four-layer printed circuit board. Other technology majors such as Qualcomm and Infineon have also launched similar single chipsets for handsets. NXP claimed that its chipset was the most cost-effective solution available for multimedia-enabled low-cost handsets. “As wireless connectivity continues to proliferate across the globe, the definition of an ‘Ultra Low-Cost’ handset is rapidly evolving along with the expectations of consumers. Entry-level users in places like China, India and Latin America now desire the same value-added applications available in today’s more mature wireless markets,” said Mr Diwakar Vishakhadatta, Vice-President, Entry-level Products, Business Line Cellular Systems, NXP Semiconductors. “In light of this evolution, NXP has introduced the Nexperia PNX4903 ULC+ solution to raise the bar for ULC handsets and bring new features like high-quality music playback to users while still meeting the same level of affordability and performance necessary in emerging markets.” The company is targeting the rural market in India for the chip solution. Rural market focus “During the next phase of rapid expansion of mobile communications in the rural and semi-urban areas of India, NXP would like to fulfil the aspirations of first-time handset users by offering the next experience in multimedia at a ULC price point,” said Mr Ashok Chandak, Director of Global Sales, NXP Semiconductors India. Link: http://www.thehindubusinessline.com/2007/0...90552210100.htm Edited September 5, 2007 by KumaarShah Share this post Link to post Share on other sites
