KumaarShah 143 Report post Posted January 22, 2008 (edited) China Unicom Promotes CDMA Stylish Mobile Phones BEIJING, Jan 22, 2008 (SinoCast China IT Watch via COMTEX) -- CHU | news | PowerRating | PR Charts -- China United Telecommunications Ltd. (China Unicom, NYSE: CHU, HKSE: 0762, and SHSE: 600050) has started the promotion of CDMA stylish mobile phones for the beginning of 2008. Its move also includes the promotion of CNY 8,000-priced phones in high-end market, and low-end phones in the rural market. China Unicom's CDMA division revealed that they had bought several models of CDMA stylish phones from global phone makers. From January through March, Unicom Huasheng Telecommunications Technology Co., Ltd., responsible for the procurement of terminals, will promote seven models of stylish phones with preferential prices. Stylish phones are designed for medium-end customers. Besides having voice and short massage functions, they are avant-garde, fashionable, with low price-to-performance ratio and various value-added services. In 2007, China Unicom promoted as many as tens of models stylish phones. The Chinese second largest mobile carrier lowered their prices through centralized procurement and user customization, while equipped them with mobile functions. The company will select seven popular models made by mobile phone giants Samsung, Motorola, and LG, and promote them to customers with preferential prices as well as bundled gifts, citing an insider of China Unicom. The seven models include one Motorola, two LG, and three Samsung, with their prices ranging from CNY 1,128 to CNY 2,998 apiece. CDMA phones are stronger than GSM ones in their content and quality, not in sales number and variety, points out a top executive of Huasheng. Even CNY 300-priced low-end CDMA phones have access to the Internet, let alone stylish phones more than CNY 1,000 apiece. Actually, in the stylish phone market, with a price range of CNY 1,000 to CNY 3,000, the competition is bitterer, where gather most of the mobile phone makers. More than 60% Chinese users will choose mobile phones from CNY 1,000 to CNY 3,000, 35%, lower than CNY 1,000, and only 5%, higher than CNY 3,000, shows a survey done by Sino Market Research Ltd. The provincial branches of China Unicom will provide subsidy for their stylish mobile phones, including special offer for the Spring Festival in early February, toll subsidy, gifts for subscription, preferential price for data services, and 1X data package more than 10M. Moreover, according to China Unicom's new policy, as long as users maintain a certain amount of consumption level every month, and subscribe for its services for more than one year, they will get subsidies about 30% to 50% of their expenses, which can be used to buy CDMA mobile phones or converted into tolls. In the first three quarters of 2007, China Unicom had 3.617 million of new subscribers for its CDMA network, meanwhile, the company took up 50% of the market of high-end mobile phones with prices higher than CNY 5,000 apiece. From eNet.com.cn, Page 1, Monday, January 21, 2008 info@SinoCast.com Link: http://www.tradingmarkets.com/.site/news/S...20News/1010350/ Edited January 22, 2008 by KumaarShah Share this post Link to post Share on other sites
