Gametrix Lights Aladdin's Lamp With Scratch Cards

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Gametrix lights Aladdin's lamp with scratch cards

Thechtree.com

Ever imagined of a prepaid card, which allows downloading games in mobile phones? Aladdin Multimedia and Gametrix Entertainment are set together to turn this concept into a reality.

Aladdin Multimedia and Gametrix Entertainment have launched a scratch card, which allows the users to download games and other mobile entertainment content on their J2ME and GPRS enabled mobile phones. Priced at denominations of Rs.49 and Rs.99, each scratch card will have a secret access code, which will allow users to get access to download content on their mobile phones.

Each game in the card is priced at Rs.10, which means that a card with an MRP of Rs.49 will have five games. Whenever a user downloads a game, Rs.10 is automatically deducted from his card. Only one user can use one card.

There are 30 games available at present with this card, of which users have to select according to their choice. Speaking to Techtree, Ashwyn Kumar, executive director of Gametrix, said, "We are planning to increase the number of the games to 450 in one months time." Gametrix had earlier provided games to Reliance Infocomm. When asked about their tie-up with any GSM service provider, Mr. Kumar said, "We will be tying up soon with Spice Telecom. Besides this, we are also planning to tie up with yahoo.com, which will enable the GSM mobile phone users to download our games through the yahoo portal.

Other than providing games in the scratch cards, Aladdin is also planning to include wallpapers and ring tones in their cards. Rajiv Warrier, managing director of Aladdin Multimedia, says, "In the first phase we are aiming to built a strong subscriber base. Once that is built, then we will launch new services in the card." He further adds, "The new additional services like wallpapers and ring tones, will be charged in a similar manner like games, where a certain amount will be deducted from the card for a certain wallpaper or ring tone."

Gametrix site is http://www.gametrixinc.com/

Edited July 27, 2004 by Chirag