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July, Ndtv Convergence To Launch Mi Sms

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July, NDTV Convergence to Launch Mi SMS

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July, the company (not the month) that delivers Mi-branded live mobile Internet channels has partnered with NDTV Convergence to launch Mi SMS, touted as a revolutionary mobile Internet information service specifically created for the Indian market.

The Mi SMS service will deliver Mobile 2.0 -- live, personalized, interactive, and multi-media experiences on the phone to fulfill this demand. Users with mobile Internet connections will be able to access this service to get news with images and video, cricket scores with auto refresh ball-by-ball commentary, stock quotes with symbols, graphs, company news, and so on.

To access the Mi SMS service, users need to send an SMS -- "MiNEWS", "MiCRI", or "MiSTO" to the NDTV short code 56388. After which a link that connects to the mobile Internet for detailed multimedia content will be sent to the user through an SMS. The content is hosted on NDTV Active.

According to Sanjay Trehan, chief executive officer of NDTV Convergence, Mi SMS will help mobile users to get a taste of accessing Internet on the go with a technology that they are most comfortable with, i.e. SMS.

For using this service, a mobile Internet (also known as WAP, GPRS, Data, etc) connection is a must. The content on mobile Internet is offered for free, however data charges may apply.

Courtesy : Techtree

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