Reliance Communications Bets Big On Sports!

[Honest 836]

R-Comm bets big on sports!

2008-07-16 11:38:28 CNBC-TV18

It might be tough times for the economy, but advertisers are betting big on sports. Reliance Communications has signed a one-year on-air deal with ESPN-Star Sports starting with the ICC Champions Trophy.

After signing on as a global ICC sponsor last year, Reliance Communications is now pumping moolah on-air. R-Comm has signed a one-year deal with ESPN-Star Sports in the range of Rs 30 crore. The deal will kick off with the ICC Champions Trophy starting September 11 in Pakistan. While Reliance Communications confirmed this long-term deal with ESPN-Star Sports, the sports broadcaster offered no comments.

This deal would also include R-Comm's presence on the Barclays Premier League, Twenty20 World Cup next year, Formula One, three tennis grand slams and a whole lot of non-India cricket.

ESPN-Star Sports had signed a similar long-term on-air deal with Nike last year focussed on football for around Rs 15 crore.