Honest 836 Report post Posted July 29, 2008 netCore ties-up with Tata Teleservices 29 Jul, 2008, 1637 hrs IST, ET MUMBAI: Tata Teleservices (Maharashtra) Ltd and netCore Solutions on Tuesday announced a partnership to expand the footprints of netCore's opt-in SMS alert services, My Today. The two organisations also announced their partnership to launch this new SMS service in Mumbai that would provide value-added services, information on public events and emergency updates for mobile owners in the metropolis, a press release issued here stated. netCore Solutions Managing Director Rajesh Jain said, "this partnership is based on the mutual commitment of both organisations to push the envelope in terms of the power that mobile technology places in the hands of consumers to access real time information and services." netCore Solutions' My Today Dailies is the world's largest medium on mobile (MOM) and is highly-effective to communicate directly and instantly to literate audiences with high disposable incomes. An interactive medium of communication, My Today Dailies offers options like click-to-call, click-to-buy, click-to-SMS and click-to-URL making it a highly participative media vehicle, compared with conventional media suitable only for solicitation, the release said. Started less than a year back, My Today has a subscriber base of 3.5-million voluntary users, who subscribe to over 25 different channels of information. On an average, My Today sends out over 8-million SMS a day. According to the release, the subscriber base is expected to reach 10-million subscribers by the year-end. Share this post Link to post Share on other sites
