Use And Throw Cell Phones Concept Catching Up Among Youth !

[Honest 836]

Use and throw cell phones concept catching up among youth

5 Aug, 2008, 1528 hrs IST, ET

CHENNAI: The 'Use and throw' concept seems to be fast spreading among youth of this metropolis as they throng electronics shops to buy the cheaper and feature rich mobile phones imported from China and South Korea.

These phones, which vie for showroom space with costly mobiles, whose companies spend heavily on sales promotion, are selling like hot cakes, but face "reliability problems".

Named SIGMATEL-T33, PANASONIO, iPHONE-N380, YXTEL-E51, ZTCT58 and CECT-K698, they have now become a rage among the mobile phone user community.

"After these phones started entering Chennai early this year, there was a growing demand for them and now it is phenomenal. On an average we sell at least 25-30 phones a month and their features are a major attraction for buyers," Sheikh Abullah, a retailer in the busy Ritchie Street said.

"These phones are available at a lesser rate than branded phones. many youth prefer to buy them, just to showcase their status symbol," Tamil Nadu Electronic Technician's Association President M Benjamin said.

Priced between Rs 2,500 to Rs 6,500, they have large screen size and high output sound quality. Many buyers, instead of spending a huge amount to purchase a branded mobile, prefer to buy these, he said.

For instance by spending Rs 6,500 one can get a dual SIM phone enabled with large screen display, radio, GPRS and Blue Tooth connectivity, which would have cost more if it were a branded phone, he added.

Earlier only a few shops stocked such phones. But today at least 10 shops in Ritchie Street do brisk business, he noted.

On the reliability of these phones, he said one would not be able to buy the necessary parts for even a minor problem as spares are not readily available.

"Earlier there was not much demand but today along with other Chinese goods, approximately one lakh phones are shipped here thrice a week" Association Vice-President K Hasan said.

Hasan also concurred with Benjamin's views on these phones, saying none of them carry a guarantee. Once a problem occurs, one either has to spend a huge amount of money or just buy another phone, he said.

"I bought this phone because all my friends have it. I like the sound quality and the large screen display and those features made me buy it" Sandeep a student of a popular city college said.

"These days phones have also become a status symbol and I am not interested in investing a huge amount for a top end

branded phone" he said.

On the safety of these phones, a popular brand phone retailer said "it remains a question mark".

He said many opt to invest a good amount on these phones after hearing about them from others. They could instead buy a branded phone with lesser features for a lower price,he added.