Honest 836 Report post Posted August 12, 2008 Point and Pay Through Mobile Phone Innovative telecom solutions are coming your way, imagine being able to download video clips, games and animations in minutes by just pressing a button on your mobile phone and pointing it to a store near you. eCogNito -- an end-to-end mobile transaction platform is running a pilot along with Airtel to bring contact-less transactions. This will enable Airtel customers to recharge prepaid connections, pay bill, book movie tickets and access digital content. eCogNito, a SIM based network agnostic application features a printed electronics technology called Active Poster (AP). AP is essentially a through-the-glass terminal service that can be mounted on a retail shop with a glass front, converting it into a 24x7 storefront. The customers will also be able to touch their handsets to 'target icons' on APs placed in cafes, music shops, multiplexes, fast food restaurants. This will automatically set-up local, high-speed free data connections using multiple short-range wireless connectivity technologies like Bluetooth, Wi-Fi and download rich media content like videos, and games to their handset. The new service will work with "millions of existing handsets in-use" and Airtel has reportedly signed up 2,60,000 customers. Courtesy : Techtree Share this post Link to post Share on other sites