Arun 795 Report post Posted August 27, 2004 DAKC (Dhirubhai Ambani Knowledge City), Navi Mumbai, August 27, 2004 · Abhishek Bachchan - John Abraham - Uday Chopra bike chase leads to WebWorld at Juhu · Winners of R World contest jostle with multi star cast of latest Bollywood entertainer · Reliance IndiaMobile SHOWTIME - the unique film promotion platform ties-up with Yashraj Films for promotion of 'Dhoom' Reliance WebWorld in Juhu, Mumbai witnessed electric excitement at the launch platform of Yashraj Films' latest film 'Dhoom' as Abhishek Bachchan, John Abraham and Uday Chopra re-enacted the speedy bike chase from this latest film. The entire youth studded star cast including Abhishek Bachchan, John Abraham, Esha Deol, Rimii Sen, Uday Chopra along with Director Sanjay Gadhvi were present at the Reliance WebWorld for the promotion of Dhoom under Reliance IndiaMobile's unique film promotion platform, SHOWTIME. The entire star cast and the production unit of 'Dhoom' had a candid and lively chat with the media across the country as well as the lucky winners of the R World contest conducted by Reliance IndiaMobile. A 10-city videoconference facilitated all regional contest winners and media persons to interact with the star cast and production team of Dhoom. Reliance Infocomm, as part of its 'Reliance IndiaMobile SHOWTIME' platform for film promotions has tied up with Aditya Chopra's latest movie 'Dhoom'. The content of this movie was released on the R World suite of data applications exclusively for Reliance IndiaMobile subscribers. The content includes Trailers, Wall Papers of the stars, Poll, Plot and most importantly a contest that provides an opportunity for participants to win prizes. "Reliance IndiaMobile SHOWTIME is a special entertainment platform brought exclusively to our customers through CDMA 2001X based data capable handsets," said Kaushik Roy, Head - Marketing, Reliance Infocomm. "We believe that such a tie-up brings delight to our customers in the form of entertainment content of their choice. This 360 degree effort also provides us an opportunity to showcase our broadband technology and an alternate platform for movie promotion." Dhoom, the movie is being jointly promoted through various media including outdoor and indoor such as press advertisements, hoardings in various towns, a movie corner showcasing the film at Reliance Web Worlds and other below the line activities. Two lucky winners of the R World contest were given the opportunity to meet the entire youthful star cast in person where as the regional winners from nine cities interacted with the stars and production team of the film through a video conference organised at Reliance WebWorlds in 10 cities. Reliance IndiaMobile ShowTime is a platform that offers newer opportunities to customers to engage and interact with celebrities, win prizes and participate in several exciting contests across India. Over the last 6 months, Reliance IndiaMobile has been able to identify and associate with some major box office hits like Hrithik Roshan's Koi Mil Gaya, Shah Rukh Khan & Priety Zinta's Kal Ho Na Ho, Sanjay Dutt's Munnabhai MBBS, Amitabh Bachchan's Khakee and Salman-Akshay-Priyanka's Mujhase Shaadi Karogi. Besides these, there have been successful tie-ups with movies like Waarish in Bengali, Virumandi in Tamil, Gharshana in Telugu and Bisi Bisi in Kannada. Share this post Link to post Share on other sites
city02 63 Report post Posted September 7, 2004 Here are some images: Share this post Link to post Share on other sites
