hritik123 4 Report post Posted January 22, 2009 Virgin Mobile launches 'New Thumb Rule' SMS offer 22 Jan 2009, 1949 hrs IST, IANS Print EMail Discuss Share Save Comment Text: BANGALORE: Mobile service provider Virgin Mobile on Thursday announced the India launch of 'New Thumb Rule', its latest SMS proposition that allows subscribers to send 100 national and 100 local SMSes free-of-cost daily after paying for the first three messages of each type. The subscribers do not have to avail of any special package to access the latest offer and they can send free SMSes to any network, Virgin Mobile chief executive M.A. Madhusudan told reporters here. "New Thumb Rule is a new revolutionary youth-focused proposition by making SMS the new voice of the youth. The youth love to send SMSes and we've almost made it free," Madhusudan said. The offer has been christened as New Thumb Rule as people use their thumb maximum times when they write and send SMSes, he explained. Virgin Mobile was launched nine months back in India with a goal of catering to the youth population. Currently, Virgin is present in around 7,400 cities across India. Asked about the company's India subscriber base, Madhusudan said they did not have a policy to disclose the number of subscribers. The unique selling proposal (USP) of Virgin Mobile is that users get paid for their incoming calls from any mobile service providers. For every one minute incoming call, the user gets credited with 10 paise. "Our main target is the young population of India that stands around 215 million currently. By 2010, we're expecting to have a revenue share of Rs.350 billion," Madhusudan said. hope reliance learns something from above Share this post Link to post Share on other sites
phonegeek 588 Report post Posted January 22, 2009 A very good strategy !!! They are really thinking very innovative ! And above all their site is updated with all the latest offers unlike Reliance which take ages to update their site !! Share this post Link to post Share on other sites
savramesh 37 Report post Posted January 22, 2009 they want to be top rated in service.. very slow in expansion. still no virgin in my town.. Share this post Link to post Share on other sites
Saurav 22 Report post Posted January 22, 2009 Buy Virgin from any town where its available in your circle. If TATA is available in ur Town Virgin will work. Share this post Link to post Share on other sites
hritik123 4 Report post Posted January 24, 2009 Buy Virgin from any town where its available in your circle. If TATA is available in ur Town Virgin will work. No Neccessary, Virgin is not directly under TATA, network may be thre but no service Share this post Link to post Share on other sites
pasumark 51 Report post Posted January 24, 2009 No Neccessary, Virgin is not directly under TATA, network may be thre but no service I thought Virgin works wherever TATA network is there. Are you sure? Share this post Link to post Share on other sites
Mufaddal 678 Report post Posted January 24, 2009 the offer seems to be good Share this post Link to post Share on other sites
Saurav 22 Report post Posted January 25, 2009 I think VIRGIN is best & Cheapest. Good Signal Good Sound Good Tariff Best Scheme Get paid for Incoming. I hope it also migrates to GSM with same Plans along with TATA. Share this post Link to post Share on other sites
