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Now, Download A Movie In 30 Minutes

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Monday, Apr 06, 2009

The Hindu Business Line

Finally, telecom consumers in India can experience broadband in the true sense, with connections which offer speeds of 16 Mega Bits Per Second (Mbps) — that’s twice that of the current highest speeds available for the retail segment anywhere in the country. With 16 Mbps speed, consumers can download a 4 GB high-definition movie within 30 minutes compared with more than 12 hours that a 256 Kbps connection takes.

Bharti Airtel has launched its 16 Mbps broadband service, based on optic fibre-based DSL technology, in Delhi. The company will soon launch it in Chennai and Bangalore as well.

However, the service comes at a premium. For those in New Delhi, the monthly charges are Rs 2,999, with up to 20 GB of download, in addition to modem and installation charges of Rs 850. Subscribers in Gurgaon will have to pay Rs 4,999 for up to 50 GB of download.

Currently, 8 Mbps broadband connection is only being offered to enterprises at Rs 1,299 for up to 4 GB of download in New Delhi. In India, the average broadband speed at present is 256 Kbps while in countries such as France and Korea, this is in excess of 16 Mbps.

Target youth

Bharti Airtel is also launching a new campaign for its repositioned broadband services on Monday. Speaking to Business Line, Mr R. Chandrasekar, Head (Brand and Media), Bharti Airtel, said, “With ‘Life at the speed of thought’ as its core idea, the campaign is aiming to build desirability for broadband among its target audience of 15-25 year olds in the top 14 cities. Of the 81 million Internet users, 50-55 per cent are less than 25 years old.”

The campaign has been designed by Rediffusion Y&R and will be launched exclusively on digital media, which is another first, claims Airtel.

“The people we are talking to are not silent; they are interested in dialogue rather than broadcast. We have toppled the whole television launch followed by the 360-degree approach… Even the film will be launched on all broadcast sites such as YouTube,” said Mr Chandrasekhar. It’ll also be extended to mobile, but print and television versions will not follow immediately.

Web site contest

Working on the insight that for the youth, impatience has become a virtue, Airtel has also launched a micro site — airtel.impatientones.com— that will host a contest to find young achievers.

Broadband accounts for 5 million of the 11 million Internet-enabled homes today and Airtel services about 15-20 per cent of these across 95 cities. “Broadband has an extremely high potential of growth not just from the possible conversions of dial-up connections, but also in the expansion of internet homes,” Mr Chandrasekhar said.

Source

Catch : Only 20 GB/50 GB limit (blame FUP)

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^^^

Was that for FUP or the speeds???? just joking....

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what about the charges or speed after the limit 20 GB or 50 GB.. ? speed will be reduced or will be charged ??

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I wish something was introduced with atleast 8MBPS speed but with unlimited usage and no FUP..

Imagine the life one can have with such a plan!!! :)

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One blueray mov is approx 4gb x 4 movs = 16gb = Rs.2999/- phew 749.75 per mov plus 12.5 service tax!

putting a 20gb cap is useless over 16 mbps connx.

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With any kind of limits any such speeds are trash

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Customers have 2 tariff plans to choose from -

- Speed Combo 2999 - receive 16 Mbps broadband speed with monthly data transfer limit of 20 GB along with a fixed line connection at Rs. 2999 per month.

- Speed Combo 4999 - receive 16 Mbps broadband speed with monthly data transfer limit of 50 GB along with a fixed line connection at Rs. 4999 per month.

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Customers have 2 tariff plans to choose from -

- Speed Combo 2999 - receive 16 Mbps broadband speed with monthly data transfer limit of 20 GB along with a fixed line connection at Rs. 2999 per month.

- Speed Combo 4999 - receive 16 Mbps broadband speed with monthly data transfer limit of 50 GB along with a fixed line connection at Rs. 4999 per month.

This is Stupid...Why is it Limited...read in News that in Pakistan..PTNL has doubled the Data Transfer Rate on the Existing Plan.

We are among The Poorest Internet connection in d World..

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- Speed Combo 2999 - receive 16 Mbps broadband speed with monthly data transfer limit of 20 GB along with a fixed line connection at Rs. 2999 per month.

- Speed Combo 4999 - receive 16 Mbps broadband speed with monthly data transfer limit of 50 GB along with a fixed line connection at Rs. 4999 per month.

what is the need of such speeds when download is limited. ?? any other reasonable use ?

Edited by savramesh

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I would continue with my existing BSNL 2mbps night unlimited (2-8) with no FUP & day 2.5 GB + landline rent + 50 calls for 600 + taxes rather than going for this stupid plan.

Edited by commonman

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Me too. I have MTNL night unlimited. No limits and no FUP (should be called the f***ed up policy IMHO)

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I too happy with 300 kbps speed with unlimited download !!!

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Operators will only mint money by introducing supersonic speeds & by putting this usage cap (FUP).

These fellows haven't mentioned whether 1) Speed is affected or 2) Extra charges are applicable, after allowed usage.

The money will be made when innocent customers cross 20 GB after the 5th movie download is over !

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