Vishal Gupta 4 Report post Posted September 26, 2004 (edited) Multi-city 'e get-together' with Bollywood Stars & Production team of Tumsa Nahi Dekha at Reliance WebWorld =>Winners of R World contest jostle with Diya Mirza, Emraan Hashmi and Mahesh Bhatt at Reliance WebWorld in South Extension, New Delhi =>Reliance IndiaMobile SHOWTIME - the unique film promotion platform ties-up with Mahesh Bhatt for pre-release promotion of 'Tumsa Nahi Dekha' New Delhi,, September 23, 2004 Reliance WebWorld in South Extension, New Delhi became a hub of exciting activity today as Bollywood stars including former beauty queen Dia Mirza and Emran Hashmi came to the outlet as part of a pre-release promotion of Mahesh Bhatt's latest romantic film 'Tumsa Nahi Dekha'. The film is being released on Friday, September 24, 2004. Mahesh Bhatt and Mukesh Bhatt were also present at the Reliance WebWorld for the promotion of the film under Reliance IndiaMobile's unique film promotion platform, SHOWTIME. They had a candid and lively chat with the media as well as the lucky winners of the R World contest conducted by Reliance IndiaMobile. A 10-city videoconference facilitated all regional contest winners and media persons to interact with the star cast and production team of Tumsa Nahi Dekha. Reliance Infocomm, as part of its 'Reliance IndiaMobile SHOWTIME - platform for film promotions has tied up with Mahesh Bhatt and Mukesh Bhatt's latest movie 'Tumsa Nahi Dekha'. The content of this movie was released on the R World suite of data applications exclusively for Reliance IndiaMobile subscribers. The content includes Trailers, Wall Papers of the stars, Poll, Plot and most importantly a contest that provides an opportunity for participants to win prizes. "Reliance IndiaMobile SHOWTIME is a special entertainment platform brought exclusively to our customers through CDMA 2001X based data capable handsets," said Kaushik Roy, Head - Marketing, Reliance Infocomm. "We believe that such a tie-up brings delight to our customers in the form of entertainment content of their choice. This 360 degree effort also provides us an opportunity to showcase our broadband technology and an alternate platform for movie promotion." Tumsa Nahi Dekha, the movie is being jointly promoted through various media including outdoor and indoor such as press advertisements, hoardings in various towns, a movie corner showcasing the film at Reliance Web Worlds and other below the line activities. Two lucky winners of the R World contest were given the opportunity to meet the entire youthful star cast in person where as the regional winners from nine cities interacted with the stars and production team of the film through a video conference organised at Reliance WebWorlds in 10 cities. Reliance IndiaMobile ShowTime is a platform that offers newer opportunities to customers to engage and interact with celebrities, win prizes and participate in several exciting contests across India. Over the last 8 months, Reliance IndiaMobile has been able to identify and associate with some major box office hits like Hrithik Roshan's Koi Mil Gaya, Shah Rukh Khan & Priety Zinta's Kal Ho Na Ho, Sanjay Dutt's Munnabhai MBBS, Amitabh Bachchan's Khakee, Salman-Akshay-Priyanka's Mujhase Shaadi Karogi, Abhishek-John-Esha-Rimii-Uday Chopra's Dhoom. Besides these, there have been successful tie-ups with movies like Waarish in Bengali, Virumandi in Tamil, Gharshana in Telugu and Bisi Bisi in Kannada. Edited September 26, 2004 by Chirag Share this post Link to post Share on other sites
