Redchery To ‘push’ Mail And Pull Blackberry Clientele

[savramesh 37]

Economic Times

28 May 2009, 1909 hrs IST

CHENNAI: US headquartered ICT company AJ Square Consultancy Services, with its global development centre at Madurai, Tamil Nadu, launched a patented 'push' mail technology product called Redchery for the global as well as Indian markets on Thursday.

The Rs.15-crore fully owned subsidiary of the manufacturing group – Madurai based Lords group of Companies, is planning to price its product at one tenth the rate charged by its competitors, thereby acquiring about 20 lakh subscribers in a year. “We are aiming at an ARPU (average revenue per user) of Rs.110 per annum, and so, an annual turnover of Rs.22 crore for this fiscal,” said AJ Square MD Boaz Augustine.

Redchery is an application that enables mobile users to receive their emails on their handsets via GPRS. It receives emails from free e-mail accounts like Yahoo, Gmail, Hotmail and Rediffmail, and corporate email accounts like MS Exchange and IBM Lotus servers. 95% of the product development was done in the 200-strong global development centre of the company located in Madurai.

Developed on a Java platform, it differentiates itself from the market leader in the field – Blackberry – by being network, operating system and handset independent. “However, the company is in talks with various handset manufacturers and mobile service providers in India for marketing partnerships during the commercial launch of its product sixty to ninety days away.

The company’s focus will be on corporate customers, who currently comprise majority of the close to 1 million ‘push’ mail or Blackberry market in the country. It will foray into the Singapore and European markets once it attains its targets in India. “We are looking at drawing venture capital up to $ 25 million and are open to dilution of up to 45 percent stake,” Mr. Augustine said.

Edited May 30, 2009 by savramesh

[savramesh 37]

BlackBerry, Beware! Red Cherry is Here!

Techtree News Staff, May 29, 2009 1509 hrs IST

India's southern city Madurai-based software firm AJ Square Consultancy has readied its very own application called Red Cherry that pretty much does the same thing as your BlackBerry. It fetches corporate e-mails on your mobiles.

Red Cherry aims to eat into the huge market that the likes of BlackBerry hold - a very ambitious task indeed. But the company seems to have everything in place and is targeting a 2 million user base by the end of this fiscal year. It is working on an aggressive pricing strategy as well.

[Greatest 55]

I love the name (Red Cherry) wow... as well as the technology.. java is a good platform..!!

[savramesh 37]

^^^

yes name too challenging

Black Berry <-> Red Cherry

most attractive thing is cost [1/10 th of current charges]

balckberry may reduce charges before the official launch of this service..

an interesting turning point in mobile email service..

Edited May 30, 2009 by savramesh

[Greatest 55]

ekdumm correct... im sure blackberry shall do something..!! at the end, we consumers are gonna benefit..!!

[Mufaddal 678]

fisrt lets see hows the service of this so called red cherry service before coming to any conclusions

also on gsm bis is available for as low as 299 rs for unlimted mails and messenger

[Sadikk 301]

Noone can survive in front of BB for its Emails and IM simplicity and OS UI.....

Red cherry is nothing but another Pull mail client like famous SEVEN mails......

[savramesh 37]

New data streaming technology launched

Monday, Jun 01, 2009

SOFT LAUNCH: Chairman and managing director of AJ Square Consultancy Services Boaz Augustin (centre) addressing media persons in Madurai. Vice-president (sales and marketing) Ramesh Thondapi is on the left.

MADURAI: AJ Square Consultancy Services has launched ‘RedChery,’ a data streaming technology for mobile phone services which is independent of service provider and network at a cheaper cost.

“There is no initial charge. Consumers need not invest on smart phones and the recurring cost will be only one-tenth of what other service providers are offering for,” said its chairman and managing director Boaz Augustin after the soft launch of the service here recently.

The commercial launch would be done in three months time, he added.

Redchery allowed those having multimedia phone with GPRS to use e-mail IDs like short messaging service.

Multiple accounts

The consumer could use multiple e-mail accounts.

It allowed the user to compose, reply and forward e-mails instantaneously.

“Other smart phone applications are locked either to the service providers or operating system. Here, end-consumers can be with any of the mobile operator,” Mr. Augustin said.

The new service also allowed the consumers to sync contacts and calendar even if the mobile phone did not contain synchronisation features and secure data protection, he added.

The company is expected to acquire two million subscribers during its first year of operation in India, generating a revenue of Rs. 22 crore, its financial adviser S. Natanagopal said.

The company is working on a global service amalgamation through which Redchery users could get the services from registered service providers like ambulance, taxis and plumbers using the Redchery service on their mobile phones.

Edited June 1, 2009 by savramesh

[Greatest 55]

^^^ good something has started to brimm..!!

[savramesh 37]

^^^

this will be very useful for those who use low end devices which supports java application and gprs..

if this application can be installed in sadikk's blackberry, then we can enjoy emails using gprs ..

Edited June 1, 2009 by savramesh

[savramesh 37]

Will BlackBerry see red?

The Hindu

Sunday, Jun 28, 2009

BANGALORE: Technology is a great leveller, they say. If that holds water, this ambitious attempt by a Madurai-based company to take on the global smart phone segment is likely to give market leader BlackBerry — shot to international fame when President Barack Obama refused to let go of his beloved gadget — a run for its money.

Developed and patented by AJ Square Consultancy, Red Chery is a mobile application service that offers data streaming technology in mobile phones, at no less than one-tenth of the existing price. A registered user will be able to receive emails from private services such as Gmail or Hotmail and corporate accounts, besides synchronising address books, alerts and even retrieving this information later. It also has enterprise solutions like CRM preloaded.

The company claims that the product, to be released in a few weeks, will be cost-effective and make the pricey services affordable to the average cell phone user. So, is cost the only USP that this rather wittily named product can boast of? Much more significant is the freedom it offers: in terms of being device, platform and network independent. Further, it caters to the low-end mobile user. It works on devices that have MIDP (Mobile Information Device Profile) as a minimum requirement, many of which start in the price range of Rs.3,000. “Compare this with the largely hand-set locked BlackBerry in which the device alone can cost up to ten times the amount, and it appears we are on to something truly revolutionary,” says Chairman and Managing Director of Red Chery Boaz Augustin.

“Revolutionary”

He told The Hindu that this “revolutionary product” would be the first step towards the larger goal of Global Service Amalgamation, a jargon used to describe the concept of bringing diverse services such as healthcare or education or email into one platform. “And equally important, for us, is accessibility. Our target is the mass, as opposed to the Crest. Even as we await 3G, in India even 2G technology is barely used effectively. Affordability could change all that.”

With the telecom sphere standing on the threshold of 3G technology, the 50-million-strong GPRS domestic user market is big. Red Chery services will be simple and accessible, the company claims. You get connected; register for a global control panel for the service on your handset, complete verification and you’re ready to go. While the product may carve a fresh market for itself, will it be able to eat a slice of BlackBerry’s pie or that of its flashy competitors like Nokia or HTC? “Being an Indian company we understand the market better. Also, global consumer psychology is slowly transforming from user experience towards solutions,” Mr. Augustin explains.

On the security issue, Red Chery will not face too many problems since the servers will be home-based. (The Department of Telecom had taken on BlackBerry when it found it could not monitor its servers). For its corporate clients, Internet Data Centres will be localised.

[KumaarShah 143]

^^^

Lets wait and watch....

[lostjournal 7]

Is there any beta available. Or will it be available only through the providers like BB?

[savramesh 37]

^^^

it will be launched soon. it can be downloaded and used in any java phone. u need only a working gprs..

keep checking their website..

[KumaarShah 143]

^^^

Is the website address redchery.com or should it be redcherry.com?

For the 1st address, I get a page load error and for the 2nd one, I get a 3rd party website selling domains...

EDIT: I got through after some retries... The correct address is the one with a single R....

Edited June 30, 2009 by KumaarShah

[lostjournal 7]

^^^

Is the website address redchery.com or should it be redcherry.com?

For the 1st address, I get a page load error and for the 2nd one, I get a 3rd party website selling domains...

EDIT: I got through after some retries... The correct address is the one with a single R....

single 'r'. redchery - I am not convinced. You cannot brand yourself like this. Not worldwide.

[Greatest 55]

Y cant they brand it like this? there is nothing wrong.. its just a product/service, and its owners want it to be shown as Red Chery (with a single 'r')...

[KumaarShah 143]

^^^

I too agree with Sonamkumar on this.... If you are introducing a product/service for the world, this is not an acceptable spelling at all....

It looks like Luks soap or Taiger Biscuits or Kolgate toothpaste etc!!!!! Can any of these be branded internationally??? It may be acceptable for us Indians but worldwide - a big no-no...

I also seem to agree with Sadikk's views that this may not equal BB services but a cheaper alternative like Seven or similar... And thats why I said "lets wait and watch"

It may turn out to be good for all that we know....

[savramesh 37]

Still coming soon

[city02 63]

i think the primary goal for any such service is to provide push email on mobiles to people who can't afford BB.

as long as they keep fixing the bugs and closing the features gap, they will succeed in price sensitive markets like india.

there will be legal issues on patents in north american markets but they can still succeed in asia if they market it properly.

the only reason i got a BB is to get my office emails.

the big problem seems to be that i can only see my inbox and not any other folders even after talking & emailing with BB care.

if they can get lotus notes integration working, i would have no issue switching but i doubt my company will enable this since they spent a lot of time & money getting BB servers running.