savramesh 37 Report post Posted June 9, 2009 Indian Express.com Tuesday , Jun 09, 2009 at 0416 hrs IST Chandigarh: Soon, Chandigarh residents will be able to tune into two more radio channels. The Ministry of Information and Broadcasting is likely to open bidding for two radio frequencies in the coming months. The two existing FM channels in the city, launched more than two years ago, are already doing well in terms of popularity and revenue generation, especially during elections when political parties generously advertise. With the addition of two more private radio stations, listeners will have more options. Ritu Ghai, regional programming head of 94.3 FM, says more stations should have been started long ago. “When Amritsar can have four stations, a city like Chandigarh has ample scope for new channels. From a professional perspective, more channels will increase competition. But there’ll be more career opportunities for youngsters,” Ghai says. At present, the existing radio stations get many applications for internships, but not all aspiring radio jockeys are accommodated. With more radio stations, opportunities will open up. Gagandeep Singh, station head of Big 92.7 FM, says the “experiment” of starting private FM channels in the city has been successful. With new stations, he adds, everyone will gain. They would enable “us to harness the market better”. More players would also lead to the expansion of the industry, he says. According to a study, the penetration of radio channels is 20 per cent at present. Share this post Link to post Share on other sites
