Reliance Communications Ties Up With Bbc

[Arun 795]

The Hindu

Saturday, Jun 27, 2009

Reliance Communications and BBC World Service on Friday announced a strategic alliance to offer live audio service through Reliance Mobile’s R-World value-added service platform. The new partnership will see BBC World Service content available live across India through the medium of mobile phones. Reliance subscribers will now be able to listen to BBC World Service news in a choice of five different languages. Reliance subscribers can access the BBC World Service Radio by dialling 51234378.

Commenting on the partnership, Reliance Communications Head (Business & Marketing, Value Added Services) Krishna Durbha said: “Radio is a popular medium in rural India. Through this service we wanted to offer the same experience to our customers in their preferred language. Introduction of this service is part of our strategy to provide innovative services in local languages”.