Reliance Infocomm On Expansion Spree

[Arun 795]

Sify.com

Tuesday, 12 October , 2004, 18:09

After successful completion of the first phase, Reliance Infocomm, one of the largest mobile service providers in the country now embarks on the second phase of expansion programme to bring in more than 5,000 cities and towns within its service network by March 2005.

Presently the Reliance India Mobile(RIM) services were available in about 1,100 cities and towns across the country, said RIM President, Applications and Solutions Group Mahesh Prasad.

Speaking to newsmen here today along with Rim Head Marketing Kaushik Roy and other senior officials of the company to announce the launch of a "bouquet of puja gifts to RIM subscribers", Prasad said like in the rest of the country a detailed expansion plan to take the RIM service to every nook and corner of West Bengal within the next three to four months had also been started at a cost of several hundred crores of rupees.

"We hope to take RIM services to as many as 200 towns in West Bengal from 14 at present before the end of the current year," Prasad said and assured the subscribers of a complete trouble free service even at the remotest part of the state.

Stating that despite fierce competition among all the three major mobile service providers in the country, RIM continued to enjoy the most favoured status among the subscribers with their total number already crossing the nine million mark throughout the country, both Prasad and Roy claimed that said before the end of the current fiscal in March 2005, the total number of RIM subscribers in the country would "definitely" cross the 10.5 million mark.

About West Bengal they said the total number of RIM subscribers presently stood around 550,000 including about 400,000 in Kolkata alone. We plan to touch the one million mark by March next, they replied to a questioner.

About the growing number of complaints about the RIM billing causing a lot of dissension among its subscribers not only in West Bengal but all across the country, Prasad described it as the "thing of the past" adding that necessary technical upgradation had also been made to cope with the sudden increase in demand and rectify the previous problems.

Regarding the future of R-world which had already generated tremendous enthusiasm among the RIM subscribers with over 90 per cent of them using the diversified service regularly and quite often, Prasad said besides continuing the service totally free of cost for "some more time', a lot of other value added services were being included in it to make it more attractive to RIM customers.

"We are also planning to introduce very soon a ten digit registration number instead of the present eight digit for the RIM customers in tune with the ongoing technological advancement being made into the whole system," Roy but refused to elaborate further on the point saying the time was not ripe yet.

Speaking about the ensuing Puja gifts, being introduced for about a week from the Maha Sasthi day for all RIM customers not only in Kolkata and West Bengal but across the country, the company officials said the bouquet included free RIM to RIM calls for ten hours at night, RIM puja contest, RIM post paid discounts in several business outlets and special R-World facilities showcasing the city of Joy during the coming Durga Pujo festival besides offering downloadable free puja ring tones for RIM subscribers.

[Shabz 8]

but r world is still free and ringtones r also free then why add the free with ringtone to make the offer attractive

[Beetle 0]

Sify.com

Tuesday, 12 October , 2004, 18:09

Speaking about the ensuing Puja gifts, being introduced for about a week from the Maha Sasthi day for all RIM customers not only in Kolkata and West Bengal but across the country, the company officials said the bouquet included free RIM to RIM calls for ten hours at night, RIM puja contest, RIM post paid discounts in several business outlets and special R-World facilities showcasing the city of Joy during the coming Durga Pujo festival besides offering downloadable free puja ring tones for RIM subscribers.

15920[/snapback]

Hope it is not restricted to Kolkotta. Hope it applies to FWP and FWTs too.

Edited October 13, 2004 by EEPROM