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Tata Docomo Has Launched An Animation Contest

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We have announced a unique Animation Contest. We want to encourage animators to be creative with our brand and showcase their animation skills. The animators will be required to come up with a short 2D animation clip (5-60 secs) using the Tata Docomo logos and signature tune. Those who impress us and the jury with their animations will win 1 lakh rupees each! That’s not all, their work can also be telecast on TV channels! We want to make it clear that we don’t intend to pick only one or two winners. All those who impress us with their animations will win the cash reward! The contest starts on the 18th of September and the end date is on the 31st of October. Those who want to give it a shot can visit ‘create.tatadocomo.com’, read the brief and let their creativity do the talking!

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docomo has sumthin impressive with them again..n this time its totally..the animation contest is the new talk..n they have already started getting responses..its a vry gud opportunity for the animators to prove themselves and make something for the brand tata..not only the videos b shown in the television but also the award announced is 1 lakh! yes that did surprised me!

Edited by Arun
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Contests and promotions are ok. There is already enough buzz in the market. But dealers dont have the stock. What is the use of creating high level of awareness without actually selling the product ? I sent a mail to CC and they told me that the product was in shortage and would be available only at Tata True Value Hub in 4/5 days. TTVH didnt get it in last 15 days. And even after enquirying after 5 days they dont have the stock. They also dont give their contact number so that one can query about the stock on phone.

It is good that they have contest. But it seems that they dont have their promotions and distribution network in sync. May be they are not yet ready for their launch in Maharashtra and launched the product prematurely.

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Owing to the popular demand flowing in from all the DOers, we have decided to open the contest for 3D, stop-motion or any other forms of animation that you are good at!

This is what we call – DO the NEW! Time for you to show your DO!”. We have 12 more new exciting videos posted by the participants.

(http://create.tatadocomo.com/watch-the-do.aspx)

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This Diwali we want to 'do the new' with the animators! Not only are we holding the Animation Contest, we are now giving it a cracking Diwali twist! So all you animator's out there here's your chance to earn a nice Diwali Bonus! We are offering a special reward of Rs. 1 Lakh for the best animation celebrating the theme of Diwali, using D, O, C, O, M and O and of course our brand signature tune! The last date of submission for the unique Diwali Contest is October 7th, 2009. The name of all the entries must start with ‘DIWALI_(title of your clip)'.

The Diwali Twist Competition is over and above the on-going contest and the same terms of DO apply.

This Diwali we want to DO the New, so its time for you to show your DO!

The Diwali twist contest details can be found at ‘create.tatadocomo.com/ what-to-do.aspx’

Warm Regards,

TATA DOCOMO

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We bring to you another unique update from our end! In the true spirit of being an innovative, maverick and pioneer brand, TATA DOCOMO has launched the CREATE platform that gives people an opportunity to Co-create the brand with us. The platform invites creative talent to play with the brand elements and create various kinds of brand communications.

The CREATE platform is India’s first (World’s first too, possibly) to employ user-generated creative messaging in brand communication. The ‘TATA DOCOMO CREATE Animation Contest’, invites the animator community to play around with the TATA DOCOMO logo, signature tune and showcase their DO prowess. This contest will conclude on the 31st October, 2009. The ‘TATA DOCOMO CREATE Animation Contest’ details can be found at ‘create.tatadocomo.com’. TATA DOCOMO is humbled with an over-whelming response. Do check out the Creations at ‘create.tatadocomo.com/watch-the-do.aspx’.

Recently we gave a ‘Diwali Twist’ to the Animation Contest where we encouraged animators to create videos around the theme of Diwali in a span of nine days. Ramanik Pevekar’s creation on Diwali has been chosen as the winning entry for the recently held ‘Diwali Animation Contest’. As promised, Ramanik Pevekar won a whopping Diwali bonus of Rs. 1 lakh and his creation will be going live on National TV beginning 16th October 2009! Ramanik’s winning entry can be viewed at ‘create.tatadocomo.com/create-diwali-twist-winner.aspx’.

Propelled by the overwhelming response, we are now gearing up to take CREATE to the next level. Going forward you will see us opening up the CREATE platform to Audio- Video, Music, Photography, Web-designing, Merchandising, with the same thought and the same soul of Co-creating the brand and acknowledging the DOers amongst us.

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