Multi-city 'e Get-together' With Morning Raga

[Chirag 5]

Multi-city 'e get-together' with Bollywood Stars of Morning Raga at Reliance WebWorld

Winners of R World contest jostle with Shabana Azmi, Perizad Zorabian and Prakash Rao, at Reliance WebWorld in Juhu, Mumbai

Reliance IndiaMobile SHOWTIME - the unique film promotion platform ties-up with K Raghavendra Rao for pre-release promotion of 'Morning Raga'

Mumbai, October 26, 2004

Reliance WebWorld in Juhu, Mumbai became a hub of exciting activity today as Bollywood stars including Shabana Azmi, Perizad Zorabian and Prakash Rao came to the outlet as part of a pre-release promotion of K Raghavendra Rao's latest film 'Morning Raga'.

Morning Raga is about the meeting of worlds. It is a story that brings the modern and traditional together, unites the past with the present, Carnatic Music with Western music, fate and coincidence with individual choices. Directed by Mahesh Dattani, this classic film in English is being released on Friday, October 29, 2004.

The stars of had a candid and lively chat with the media as well as the lucky winners of the R World contest conducted by Reliance IndiaMobile. A 6-city videoconference facilitated all regional contest winners and media persons to interact with the star cast of Morning Raga.

Reliance Infocomm, as part of its 'Reliance IndiaMobile SHOWTIME' platform for film promotions has tied up with K Raghavendra Rao's latest film 'Morning Raga'. The content of this movie was released on the R World suite of data applications exclusively for Reliance IndiaMobile subscribers. The content includes Trailers, Wall Papers of the stars, Poll, Plot and most importantly a contest that provides an opportunity for participants to win prizes.

"Reliance IndiaMobile SHOWTIME is a special entertainment platform brought exclusively to our customers through CDMA 2001X based data capable handsets. This 360 degree effort also provides us an opportunity to showcase our broadband technology and an alternate platform for movie promotion," said Kaushik Roy, Head - Marketing, Reliance Infocomm. "We believe that such a tie-up brings delight to our customers in the form of entertainment content of their choice."

Morning Raga, the movie is being jointly promoted through various media including outdoor and indoor such as press advertisements, hoardings in various towns, a movie corner showcasing the film at Reliance Web Worlds and other below the line activities. Two lucky winners of the R World contest were given the opportunity to meet the entire star cast in person where as the regional winners from five cities including New Delhi, Kolkata, Chennai, Bangalore and Hyderabad interacted with the stars of the film through a video conferences organised at Reliance WebWorlds.

Over the last 8 months, Reliance IndiaMobile has been able to identify and associate with some major box office hits like Hrithik Roshan's Koi Mil Gaya, Shah Rukh Khan & Priety Zinta's Kal Ho Na Ho, Sanjay Dutt's Munnabhai MBBS, Amitabh Bachchan's Khakee, Salman-Akshay-Priyanka's Mujhase Shaadi Karogi, Abhishek-John-Esha-Rimii-Uday Chopra's Dhoom and Mahesh Bhatt's Tumsa Nahi Dekha. Besides these, there have been successful tie-ups with movies like Waarish in Bengali, Virumandi in Tamil, Gharshana in Telugu and Bisi Bisi in Kannada.