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Tata Docomo Launches Docomics

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MUMBAI: Tata Teleservices' GSM brand' Tata DOCOMO has partnered with NTT DOCOMO to launch DOCOMICS, a service that alllows users to read mobile comics through a viewer application.

Using the service, customers can view the content frame by frame, besides downloading comics from a WAP site through the application.

Tata DOCCOMO users will now be able to avail popular Marvel Comics and Japanese Manga using this service, a press release said.

DOCOMICS is a continuation to Tata DOCOMO's recently announced industry first m-Comics service, wherein customers could read full comics books, along with special effects, it said.

"It is a significant achievement of the collaboration between NTT DOCOMO and TTSL in order to develop and introduce enhanced services and technologies into Indian market," NTT DOCOMO's Executive Advisor, Global Business Division, Murat O Karadeniz, said.

As an introductory offer, Tata DOCOMO customers will be charged only Rs 15 per comic chapter and there will be no data charges in home network, the release said.

"We are confident that this format will rapidly gain popularity and further strengthen the brand," Tata DOCOMO-Tata Teleservices (Maharashtra), General Manager (Marketing), Gandhi Balsubramaniam, said.

Tata Teleservices offers private telecom services and operates across over 3.5-lakhs towns and villages pan-India. Tata DOCOMO is a joint venture between Tata Teleservices Limited and Japanese telecom giant NTT DOCOMO.

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