::Hitesh:: 1,763 Report post Posted February 10, 2010 ,:rofl_200:,, Share this post Link to post Share on other sites
Mufaddal 678 Report post Posted February 10, 2010 @dkalie lol , a valid point BTW.... Share this post Link to post Share on other sites
ACS 130 Report post Posted February 10, 2010 G***D kya Mobile se dhoyenge?? dont mind anybody.... just a joke.... Coudn't resist this one... Western countries wale to wo bhi nahi dhote hain ! Tissue paper bachaega to g**nd kya e-paper se saaf karega ? Share this post Link to post Share on other sites
manishag 17 Report post Posted February 11, 2010 good joke Share this post Link to post Share on other sites
savramesh 37 Report post Posted February 25, 2010 Idea Cellular gives free mobile tickets for travel and films Idea Cellular's latest campaign, urging people to save paper by making using of mobile technology, has been making a lot of news. In order to further promote the idea, the pan-India network provider will give some Mumbaikars and Delhiites a chance to experience using their mobile phones instead of paper tickets to travel and watch movies. The initiative will be executed in two phases in both Mumbai and Delhi. The first 4,000 people in Mumbai, who SMS 'Idea Sealink' to a short code, will receive an SMS which will enable them to travel free of cost and ticket-less on a single journey, either way, on the Bandra-Worli Sea link on Thursday, February 25 between 8 am and 12 noon. Additionally, the first 200 people who SMS 'Idea movie' will win free tickets to the screening of movie 'Karthik calling Karthik' at PVR Cinemas on the same day. Similarly in Delhi, people need to SMS 'Idea Toll' to get a free one-way journey on the DND flyover on March 2, between 8 am and 12 noon and 'Idea Film' to get fee mobile tickets for the screening of 'Karthik calling Karthik' at PVR Cinemas, Saket, on Friday, February 26. Prior to this initiative, Idea also partnered with Barista and Café Coffee Day in Delhi and Mumbai, to introduce mobile menus and bills at their outlets, eliminating the use of paper menus and bills. A similar exercise was undertaken by MTS to promote its promise of unhindered network access. On the day of launch, October 9, 2009, free access was provided to all vehicles on the Delhi-Noida Flyway and Delhi-Gurgaon Expressway between certain time slots. People can be part of this campaign by participating in an SMS-based radio contest. Participation would entitle them to a code (sent to them via SMS), which will be valid as a 'mobile ticket' to travel free of cost on the Bandra-Worli Sea Link in Mumbai, and the Delhi-Noida-Direct (DND) toll bridge, as well as watch a movie at PVR Cinemas in these cities. Share this post Link to post Share on other sites
dkaile 1,051 Report post Posted February 25, 2010 I really do not know how we can be so NAIVE as to believe that ANY of these companies have any genuine interest in either saving paper or save the tigers or blah blah blah.... They are 101% only concerned about increasing their sales by bombarding us with these emotional aatyachar (blackmail) kind of FAUX PAS message themes... If they really care of these issues, let them do it WITHOUT PROMOTING their brand names... and schemes... Share this post Link to post Share on other sites
::Hitesh:: 1,763 Report post Posted February 25, 2010 without using their brandname !!! ha ha ha no one will do, you are correct Dhiraj !! every one is only doing to earn money !!! this is my thinking from day-1 ! Share this post Link to post Share on other sites
raccoon 53 Report post Posted February 25, 2010 I really do not know how we can be so NAIVE as to believe that ANY of these companies have any genuine interest in either saving paper or save the tigers or blah blah blah.... They are 101% only concerned about increasing their sales by bombarding us with these emotional aatyachar (blackmail) kind of FAUX PAS message themes... If they really care of these issues, let them do it WITHOUT PROMOTING their brand names... and schemes... You could be very right, but if in the process of making more money they also save a few tigers (if it genuinely helps), I'd be extremely delighted, to say the least. Share this post Link to post Share on other sites
csmart 472 Report post Posted February 25, 2010 they are promoting their brands and at the same time showing to the world that they are aware of their so called social responsibility. they are saving money on estatement, ebil, e transert and e etc. these cos are promoting "e".. while our govt. promotes"e" with paper. many govt. undertaking call for etender. but then you have to submit everything in hard copy also. here whole benefit of "e" is wasted and makes system useless. idea always wanted show that they are socially active. while actual scenario may be different. other point to this, positive side. if big banners dont promote then people wont even bother to look at it. simple look at tiger or other wild life. did we ever talked abt it? till aircel started? whu MNIK is hit? are SRK ne bola.... Share this post Link to post Share on other sites
savramesh 37 Report post Posted March 2, 2010 Free SMS service provider, 160by2.com to partner Idea for ‘Use Mobile Save Paper’ campaign Idea Cellular and free SMS service provider, 160by2.com have entered into a partnership as part of Idea’s ‘Use Mobile Save Paper’ campaign. Under the alliance, 160by2.com which claims to have 6.8 million subscribers with 57 million outgoing SMS traffic every month will offer mobile subscribers an interactive game encouraging users to make increased use of mobile phone and less of paper. Registered users will be linked to a microsite which will enable the user to send unlimited messages and also stand a chance to win BlackBerry handsets. The game involves the user to nurture a seed to grow. The user can gain 15 points per day by sending 15 SMS to unique mobile numbers per day. Upon gaining 15 points the user can earn another seed. The tree yields fruits which can be redeemed for a BlackBerry. The initiative launched in February 15 will continue till March 10, 2010. The alliance is offering a total of 30 phones to be won over three weeks. The alliance allows 160by2.com to increase its subscriber base. For Idea Cellular, the alliance allows reaching out to subscribers of rival networks as well. Though it may not lead to churn in every case, but Idea can definitely score on brand recall and brand building as well as lead generation aspects with this alliance. Share this post Link to post Share on other sites
savramesh 37 Report post Posted March 13, 2010 CAT saved 1,000 trees by going online The online admission process of the Indian Institutes of Managements may have brought along its share of glitches but has scored in terms of going green. Taking the admission process online in has saved 50 tonnes of paper, to produce which about 1,000 trees would have to be felled. “This is the first time a test of this magnitude has been paperless. The online CAT is eco-friendly,” said Satish Deodhar, convener, CAT 2009, and economics professor at IIM, Ahmedabad. Printing prospectus, application forms and other bulletins requires 25 tonnes of paper, admit cards, examination booklets and score cards account for a similar amount. But with online forms, question papers and score cards, the process did not require paper except for vouchers that the applicants bought from banks. “It is a welcome step that should be replicated elsewhere,” said Kartikeya Sarabhai, director, Centre for Environment Education, an autonomous body working with the support of the Union ministry of environment and forests. “We suffered setbacks. But they are common when a test of this size is taking place in this format for the first time,” Deodhar said. Share this post Link to post Share on other sites
ACS 130 Report post Posted March 13, 2010 Everybody likes to take credit for doing good for the environment.. Hope that next time they will help save tonnes of fuel by eliminating glitches in their systems - thereby avoiding multiple trips by students to the examination hall.. Share this post Link to post Share on other sites
raccoon 53 Report post Posted March 13, 2010 (edited) So true! That took me down memory lane by making me reminisce how many absolutely wasted trips I'd made. And the people had absolutely no qualms about the impact this would make... Edited March 14, 2010 by raccoon Share this post Link to post Share on other sites
::Hitesh:: 1,763 Report post Posted March 14, 2010 Indicom offering total Rs 75 discount if we move to paper less billing. It will be given Rs 25 for 3 month. Now look like some good deal. Share this post Link to post Share on other sites
savramesh 37 Report post Posted March 17, 2010 Idea in soup over 'paperless' ad NEW DELHI: Mobile services operator Idea Cellular’s ‘use mobiles, save the planet’ campaign, starring Abhishek Bachchan, has landed in a controversy with the Indian Paper Manufacturers’ Association (IPMA) dragging Idea Cellular to the Advertising Standards Council of India (ASCI). The IPMA alleges that the Idea commercial, which is aimed at weaning people away from paper to the electronic medium, is ‘pitching against the usage of paper and damning the industry as a whole for adversely impacting the environment.’ Idea Cellular, on the other hand, maintains that its ads promote conservation and that none of the situations depicted in its ‘save paper’ commercials are real and that it has great respect for the paper industry. Idea’s trademark ‘Sirji’ campaign shows Abhishek Bachchan’s image on a tree, advocating the use of mobiles and saving paper to ‘save the planet’. Idea is taking this commercial off-air, but according to Idea Cellular chief marketing officer Pradeep Shrivastava, the reason for withdrawing it is not the IPMA complaint. “The campaign is going off-air because every ad or campaign is done for a certain period and we have completed the same as per schedule. We will now move on to a new campaign, but this is in no way related to the objections raised by the paper industry.” The IPMA, which represents organised paper manufacturers, including Ballarpur Industries, JK Paper, ITC and Emami group, has lodged a written complaint to the Idea Cellular top brass and ASCI, a copy of which is with ET. IPMA secretary general R Narayan Moorthy said: “We are not against Idea Cellular. But the campaign in question can make people believe that the paper industry is solely responsible for destruction of forests.” Idea Cellular, in response to the IPMA, has said in a letter: “It is not our intention to suggest a world without paper. Our ads promote conservation by saying save paper. Further, there is no reflection at all upon the member companies of your association, who we are sure are doing their best for the cause of conservation.” Mr Shrivastava added: “We have huge respect for the paper industry. All we are trying to say is that nobody likes the wastage of paper. We are not against the use of paper. My daughter carries her text books to school and I read the newspapers in the morning — all we are saying is that if you save paper by using mobiles, in the process you save trees.” Idea Cellular has banked on social messaging in its advertising to break through the clutter in the highly competitive telecom space. Prior to the ‘use mobiles’ campaign, Idea Cellular’s advertising theme was ‘walk when you talk’. On the other hand, IPMA says Idea’s commercial should have carried a disclaimer in the first place itself stating that the commercial was not disparaging to the paper industry. Share this post Link to post Share on other sites
