Micromax Targets Rs 3,000 Cr In Revenue

[savramesh 37]

Source

Micromax, the Gurgaon-based mobile handset manufacturer, says that it is targeting revenues of about Rs 3,000 crore in 2010-11.

In conversation with Telecom Yatra, Vikas Jain, business director, Micromax, said, "On the revenue side, we were at Rs 260 crore last year (2008-09) and this year (2009-10), we intend to close at about Rs 1,500 crore. Next year, we are looking at revenue of about Rs 3,000 crore, which is about 100 per cent growth (over the previous year)."

Micromax has also started rolling out its international operations. Jain said, "We are looking at three areas – SAARC, Middle East, Africa and Latin America. We are already operational in Nepal and we should be operational in Bangladesh by March. We will be going to UAE through Dubai; Africa through Western part of Africa and Latin America through Brazil."

The company is planning to roll out a pilot application store within the next two months. Jain said, "We will be using our in-house platform and applications for the store. We are incubating a complete app store, which will be supported on all Micromax phones."

Micromax has earmarked a budget of Rs 100 crore for branding and marketing its products. According to Jain, Micromax is planning to spend 70 per cent of the budget on above the line (ATL), and the remainder on below the line (BTL) marketing. He said, "We have moved from rural to urban areas and understand that we have to showcase our handsets a little bit more now, than what we were doing in rural areas, as most customers in urban areas are brand conscious. We will be focusing a lot on in-store demonstrations; sports, especially cricket and music as we are launching a separate series of music phones."

Micromax currently has tie-ups with Tata Docomo, Airtel, BSNL, Reliance Communications, Tata Teleservices and MTS, and is in talks with Aircel and Idea Cellular. The company sells handsets in the range of Rs 1,600 to Rs 16,000.

The company's current product portfolio consists of both GSM and CDMA handsets. Jain said that the focus is mostly on GSM as it will keep growing, as well as on CDMA. Micromax will be bringing a lot of 3G handsets shortly. It will also launch smartphones, both in GSM and CDMA space. He added, "We have just introduced one Windows-based smartphone in the GSM space, and will now be using our R&D to launch Android because of its obvious advantage of being a freeware."

[me_saket 73]

trying to capture full market, with tie up with all operator in india

[FEVIN-RAJ 61]

good move

let the monopoly of nokia samsung lg to H*ll

[KanagaDeepan 1,084]

But Micromax need to sell around 1-crore handsets to acheive the Rs3000 crore target... Please DO NOT FORGET THAT IT IS SELLING REBRANDED CHINESE HANDSETs... So it needs to buy all the handsets from the small COTTAGE INDUSTRIES of China making handsets and paste its name on all the handsets...

[commonman 228]

a new Kishore Biyani in the making

[me_saket 73]

yes T24 can supply such chinese rebranded handset