Honest 836 Report post Posted February 10, 2011 Vodafone bags exclusive rights for live streaming of Cricket World Cup 2011 Vodafone Essar, one of India’s leading cellular service providers, has bagged exclusive rights for live streaming of ESPN Star Sports’ coverage of the ICC CWC 2011, which begins February 19, 2011. As part of this deal, Vodafone’s discerning customers will be able to watch ball-by-ball live coverage of all 49 ODI’s on their mobile phones via ESPN Mobile TV. Vodafone has been named co-presenting broadcast sponsor for ESPN Star Sports’ coverage of ICC CWC 2011, making the company one of the biggest sponsors of India’s most popular sport this season. Live streaming of the matches on ESPN Mobile TV will be available exclusively to Vodafone subscribers and can be availed on both 2G (GPRS enabled) and 3G handsets. With a cricketing crazy nation expected to be caught up in a frenzy during the 6 weeks of play, Vodafone subscribers will be able to catch all the live action from the matches being played on the go, anytime, anywhere. Having secured the on-air broadcast sponsorship rights of ESPN Star Sports’ coverage of the ICC CWC 2011, viewers can look forward to an innovative and fun on-air advertising campaign, by Vodafone specially created for this event. Vodafone’s strong association with cricket has been clearly manifested in its innovations, during the Indian Premier League since its inception in 2008. Vodafone’s interest in the cricket season in 2011 is a continuation of this same belief to capitalize on large cricketing events like the World Cup, thereby reaching out to a very large cross section of audiences, cutting across diverse geographies. Speaking on this first-of-its-kind initiative, Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar, said, “The 2011 cricket season in India coincides with an exciting time in the telecom industry when MNP and 3G are buzz words and the entire consumer base is being wooed afresh by incumbent and new competitors alike. Through this association with ESPN Star Sports to provide live streaming of its ICC CWC 2011 coverage, we continue to engage our customers in a more meaningful and relevant manner, that enriches the service experience.”Speaking about the tie-up, Mr. Sanjay Kailash, Executive Vice President –Ad Sales & New Media, ESPN Software India Private Ltd said, “We are happy to be associated with Vodafone Essar as our Co-presenting Broadcast sponsor for live streaming of ESPN Star Sports’ broadcast of the ICC Cricket World Cup 2011. The broadcast of ESPN STAR Sports channels on 3G mobile streaming will open new vistas in the country. This is in line with ESPN STAR Sports’ philosophy of being available across every pipe and every device.” Courtesy : Teleguru Share this post Link to post Share on other sites
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