Karthik R 246 Report post Posted February 23, 2011 Nokia and Reliance Communications on tuesday announced first of its kind partnership by launching the India chapter of Ovi Store, Nokia's mobile application store . Reliance Communications will be the first service provider to offer integrated operator billing for their consumers in India enabling access to a host of paid content on the Ovi Store. The amount will either be included in their monthly mobile phone bills (for postpaid) or deducted from the pre-paid balance, as per the user's plan. This will eliminate the need to own a credit card to buy apps. Also, now that the Ovi Store has an official India presence, the pricing is available in INR as opposed to Euros, as was the case till a few weeks back. For those new to this space, Ovi Store is Nokia's online store for mobile content to help consumers personalize their Nokia devices. It supports a wide range of content and file types including applications, games, videos, podcasts, productivity tools, web and location-based services and more. “The focus is to deliver top quality customer experience through local and global content with a range of applications (apps), exclusive and rich premium content in Hindi and English through simple and transparent tariff rates,” said Prashant Gokarn, Reliance Communications' 3G head. “Consumers will get SMS or email alerts for the confirmation of apps download. They can access free trials before downloading the app or service and they will not need credit cards for payments as it will be directly charged with integrated bills,” added Gokarn. He informed that the pricing of premium content would range between Rs.25 and Rs.500. V Ramnath, Director - Operator Channels, Nokia India, said, "Our partnership with Reliance Communications is a big step towards providing Indian consumers easy and simplified access to Ovi Store content through operator billing. The response from consumers in India has already exceeded our expectations, with the number of weekly downloads crossing 4.5 million." "Ovi Store is focused on providing relevant and useful content to our consumers to help them get the most out of their mobile lifestyle," he added. The tie-up between the two giants will be exclusive only till the end of March 2011. Though neither dropped names, there is a fair chance that the integrated billing option will be available with other telecom providers from the coming financial year. OVI Statistics Ovi Store attracts 3.5 million downloads a day, with an average of 2.6 apps downloaded per visit. About 90% of Ovi Store traffic converts to downloads. Of Ovi Store’s signed-in users, 85% are repeat visitors. Each active user averages 8.5 downloads per month. Active users represent more than 190 countries. Games are No. 1 among paid downloads, and apps are No.1 among free downloads. 40% of the content downloaded are games and 30% are apps. 90% of Ovi Store users have Ovi Store in their local languages. 400,000 new Forum Nokia developers were added in the last 12 months. 92 publishers have over 1 million downloads each on Ovi Store. Courtesy - techtree, pluggd.in, thinkdigit Share this post Link to post Share on other sites
supernova 47 Report post Posted February 23, 2011 hope their billing is not unjustified like rworld bills Share this post Link to post Share on other sites
vvinayakpai 26 Report post Posted February 23, 2011 Two companies that are losing their market shares in their respective sectors coming together!!!!!!! Whether they can create a magic, only time can tell!!!!! Share this post Link to post Share on other sites
abhisathe 8 Report post Posted February 23, 2011 Ovi is a fantastic application store with some really good apps. I wish Nokia comes back to CDMA business and introduces some good handsets like E63, E71 or E52 in CDMA. The utility of Ovi store would be more then. Share this post Link to post Share on other sites
confused_follower 12 Report post Posted February 23, 2011 So Nokia is tieing up with all companies on decline Microsoft for OS and Reliance for launching Ovi in India. Hehehehe. Awsome news. Share this post Link to post Share on other sites
::Hitesh:: 1,763 Report post Posted February 23, 2011 good to see two so called gients coming together giants..........LOLZ Share this post Link to post Share on other sites
vishalmcp 8 Report post Posted February 23, 2011 lets wait & watch, whether too giants are creating any magic for consumers... Share this post Link to post Share on other sites
Karthik R 246 Report post Posted February 23, 2011 This move will not affect us, CDMA boys Share this post Link to post Share on other sites
mdhussain 1 Report post Posted April 7, 2011 This move will not affect us, CDMA boys Rightly said my friend. "This move will not effect us" Reliance has its major business in CDMA and no new handset Nokia has launched in CDMA. I do not understand where are those OVI apps being used?? except GSM. -Hussain Share this post Link to post Share on other sites
gmaila 0 Report post Posted September 4, 2012 They are not only tieing up fr cdma handsets bt fr gsm mobiles as well coz their latest colaboration with operators like vodafone nd airtel is a huge step in operator billint system in india nd The benefits for the consumer are obvious: operator billing works for anyone with a SIM card, and recognition and sign-in is automatic but also its beneficial for as developers now have is a vastly extended reach. Share this post Link to post Share on other sites
