Rahul Always 87 Report post Posted October 19, 2011 October 19, 2011 The Hindu Tata Teleservices Ltd. Wednesday said it will start marketing all its telephone and internet services under the "Tata DoCoMo" brand name from Thursday. The parent of Tata Teleservices (Maharashtra) Ltd. added that all of its 90 million users across technologies and services will now be moved to the Tata DoCoMo brand. It said it has consolidated all organizational assets--such as spectrum, retail outlets, digital footprints and consumer franchises--and that the unification of all of its brands will push growth and unlock synergies. Tata Indicom’s CDMA, GSM, 3G and Photon platforms will now be available under the unified brand Tata Docomo, which makes an entry into the CDMA space with this move, senior company officials told a press conference here on Wednesday. “Our new business approach gives TTL new strategic direction in the ‘access, content and solutions’ spaces, enabling the company to offer compelling propositions to customers in a market that has been witnessing far-reaching changes in terms of usage trends and customer preferences,” TTL Regional Head (South) Yatish Mehrotra said. TTL said it is planning significant investments to upgrade its CDMA network to deepen and widen its existing footprint. TTL also unveiled Photon Max on Tata Docomo, the latest addition to its Photon family of high-speed mobile broadband access products on the CDMA platform, which works on the REV.B platform and offers “extremely fast surfing speeds.” The company clarified that the migration of services to the unified Tata Docomo brand would happen in Delhi-NCR at a later date. This would not impact TTL’s Indicom, Photon and Walky consumers in Delhi, as they would continue to get the same quality of service as in the past, it said. Source Share this post Link to post Share on other sites
Karthik R 246 Report post Posted October 19, 2011 TTL said it is planning significant investments to upgrade its CDMA network to deepen and widen its existing footprint. This was long overdue! Share this post Link to post Share on other sites
Karthik R 246 Report post Posted October 19, 2011 (edited) The company will migrate all Tata Indicom customers to Tata DOCOMO. The migration is nothing but rebranding and any Tata Indicom subscribers need not to anything to move to Tata DOCOMO. Mr Deepak Gulati, Executive President, Mobility Business, Tata Teleservices Limited, said, “These are exciting times at TTL and mark the Company’s evolution from being just an access provider to a multi-platform telecom applications and solutions organization, with one single brand—Tata DOCOMO—for customer connect, ease and delight. This is the birth of Telecom 2.0. Our new strategy will unify our brands and unlock the synergies across the CDMA, GSM & 3G platforms. We are pleased to welcome our Tata Indicom customers into the Tata DOCOMO family, offering them a new world of telecom and lifestyle-impacting experiences.” As a result of this unified branding now all the products of Tata Teleservices will be available through a single retail network. Along with this TTL also announced that it will upgrade CDMA network to unlock next level of data usage. The company will also come up with new CDMA phones, including smartphones. VIA : Mobigyann Edited October 19, 2011 by Karthik R Share this post Link to post Share on other sites
kshah 452 Report post Posted October 19, 2011 Confused company with confused strategy Sent from my MB855 using Tapatalk Share this post Link to post Share on other sites
HetalDP 947 Report post Posted October 19, 2011 finally bride made her mind to change the Surname. 2 Share this post Link to post Share on other sites
rajanmehta 4,056 Report post Posted October 19, 2011 Ranbir Kapoor to be shared by all divisions. Share this post Link to post Share on other sites
sougatadc 358 Report post Posted October 19, 2011 Makes little difference to me unless high speed CDMA data net is made healthy and this covers my city. Share this post Link to post Share on other sites
ni0987 179 Report post Posted October 19, 2011 will the price of data in cdma network will also be same as in gsm network? Share this post Link to post Share on other sites
viper_in_blood 4 Report post Posted October 19, 2011 now the actual war with relince will start....coz tata's gsm arm is much better placed than rgsm......which gives it an edge over the less placed cdma part whr tata was lacking in competiton to relince...on the whole this move can make tata much better than any service provider but internally the cdma wing willl hv to hv a different managment otherwise the cdma part will go as bad as the rgsm is now..... Share this post Link to post Share on other sites
rajeshkatiyar 3 Report post Posted October 19, 2011 They are doing it to save Indicom subscribers because Mobile stores have stopped keeping indicom top ups Now they are forcing Docomo dealers to sell Indicom Top ups and recharges Share this post Link to post Share on other sites
shrik 9 Report post Posted October 20, 2011 Wonder what happens to Virgin Mobile India? Share this post Link to post Share on other sites
rajanmehta 4,056 Report post Posted October 20, 2011 Tata Docomo, Samsung join hands for 6 CDMA phones with FREE Voice Minutes Source The offer of 1,000 free voice minutes will be available on Samsung's M Power txt M 369, Galaxy Pop 1559, Guru B539, Guru Dual W139, M Power Music F219 and M Power TV S239. Tata Teleservices yesterday announced that the company will reach out to customers with one common brand—Tata Docomo—cutting across CDMA and GSM. But that not all as the company has also tied up with Samsung for handsets bundled with free voice minutes under a 'Dil Khol Ke Bol' promotional offer. Sunil Tondon, head, mobility services and device management, Tata Teleservices, said to The Mobile Indian, "Any of our existing or new customers who purchase any of six of the Samsung handsets we have shortlisted will be able to make 1,000 minutes of voice calls free for five months under the promotional scheme." He further added, "We have shortlisted six Samsung phones of which five are single SIM CDMA phones and one is a dual SIM phone which will support both CDMA and GSM network." The offer of 1,000 free voice minutes will be available on Samsung's M Power txt M 369, Galaxy Pop 1559, Guru B539, Guru Dual W139, M Power Music F219 and M Power TV S239. Share this post Link to post Share on other sites
Karthik R 246 Report post Posted October 20, 2011 ^ ^ ^ those handsets have been available in the market for some time now and the offers too aren't new. Share this post Link to post Share on other sites
rajanmehta 4,056 Report post Posted October 20, 2011 ^ ^ ^ That only establishes that this re branding is "Old Wine in Old Bottle". Share this post Link to post Share on other sites
piyushj 16 Report post Posted October 20, 2011 Ranbir Kapoor to be shared by all divisions. LOL Share this post Link to post Share on other sites
inception 75 Report post Posted October 20, 2011 Reasons behind rebranding" 1. one ad for gsm and cdma - cost saving 2. staffs r working under one brand - they cut some staffs to cost saving 3. docomo has better brand presence than indicom 4. Share this post Link to post Share on other sites
sougatadc 358 Report post Posted October 24, 2011 Indicom brand is not fully extinct yet. It is still available in Delhi. What is the reason? Share this post Link to post Share on other sites
kshah 452 Report post Posted October 24, 2011 ^^ Cdma and GSM under same umbrella mean greater confusion for customers. Tata docomo is no better than tata. Sent from my MB855 using Tapatalk Share this post Link to post Share on other sites
me_saket 73 Report post Posted October 24, 2011 Indicom brand is not fully extinct yet. It is still available in Delhi. What is the reason? bcoz they dont hve gsm spectrum in delhi till now. Share this post Link to post Share on other sites
sougatadc 358 Report post Posted October 25, 2011 ^ I see. Share this post Link to post Share on other sites
sgiitk 32 Report post Posted October 25, 2011 (edited) @kshah; How did you expect Docomo label to be any better. The monkeys on the ground have the same DNA and may (and now will) be the same. Edited October 25, 2011 by sgiitk Share this post Link to post Share on other sites
kshah 452 Report post Posted October 25, 2011 @Sanjayji, I dont expect them any better. I say NO better. Confused people, confused policies, confused every where. 1 Share this post Link to post Share on other sites
HetalDP 947 Report post Posted October 25, 2011 Indicom brand is not fully extinct yet. It is still available in Delhi. What is the reason? Becuase they ont have GSM Spectrum allocated yet Share this post Link to post Share on other sites
