R World Goes Paid From 1st April

[tanveer 59]

R World goes paid from 1st April

Announces all-inclusive tariffs @ Rs.2 to Rs.25

Users to be intimated of charges every time they log on

Relianceinfo.com

DAKC (Dhirubhai Ambani Knowledge City), Navi Mumbai, March 29, 2005

R World, the popular mobile data application suite on Reliance IndiaMobile that heralded a revolution in the Indian mobile data applications market, will be charged from April 1, 2005. R World is now available to a majority of RIM subscribers and gets 1.25 - 1.5 billion page views every month.

Announcing this, Kamal Nanavaty, COO, Reliance Infocomm said, "Ours is the only telecom company in the country that has made significant investments in creating this new category of application that has no parallel in India. The response to these data offerings in India is way ahead of western nations in many aspects and perhaps just a few steps behind the more developed data markets of Japan and Korea. R World provides most diverse range of data applications compared to any player in the market."

R World tariff structure has been devised keeping in mind customer convenience, affordability and flexibility of use. The charges would range from Rs.2 to Rs.25 and applications have been classified into four categories, namely, Membership, Pay-on-entry, Pay-on-use, and free. Specially designed icons ( for Membership, for Pay-on-entry, for Pay-on-use and for free) will denote the type of charges associated with each application every time a subscriber visits R World.

Membership category with an option of monthly membership or a day pass comprises frequently used applications. Monthly membership is Rs.25, whereas a day pass (valid for 24 hours) is available only for Rs.3. There are no additional charges. Over 65 applications have been grouped under this category.

"We have devised tariff plans that are very easy to understand and offer tremendous value proposition to our customers. For the first time in the world, we have introduced a unique day pass plan that offers significant flexibility in usage. The sachet concept, which has worked so well for FMCG companies in India, is being introduced to the Indian mobile industry. We are confident that it will be a huge success," said Mahesh Prasad, President, Applications and Solutions Group.

Applications that are impulsive in nature have been classified under pay-on-entry and pay-on-use categories. Pay-on-entry category includes applications such as railway booking, web mail, mobile banking, and will cost Rs.2 to 4 per log-on irrespective of the usage duration. Pay-on-use category includes applications such as ringtones, picture greetings, exam results, Cricket score updates and NSE quotes. These will be charged between Rs.2 and Rs.10.

Moreover, for all Dhirubhai Ambani Pioneer Offer (DAPO) customers, monthly membership charges are waived off.

Discussions related to Tariffs Here

Edited March 29, 2005 by Chirag

[Arun 795]

R World scores the fastest 100!

Keeps Reliance Infocomm cash registers ringing

Kochi ODI kicks off R World revenue: Rs.1 crore in first two days

Estimated revenues from R World set to touch Rs.25 crores per month

DAKC (Dhirubhai Ambani Knowledge City), Navi Mumbai, April 04, 2005

The pay-by-use tariff for R World information on Reliance IndiaMobile has proved to be a big hit with the first One-Day international (ODI) Cricket match between India and Pakistan at Kochi last Saturday. This match generated huge traffic to R World, contributing significantly towards the revenue of Rs.1 crore for first two days of R World going paid.

Though the paid service was launched just a day earlier, the popularity of R World remained high and reflects the value proposition it brings to its customers. It is equally significant that the match was played on a Saturday and many had the option of viewing it on their television sets, despite which lakhs of RIM users logged on to R World.

Typically, during the pre-billing regime R World would attract several million unique visitors for a keenly fought ODI. The current login record shows the billing has not dampened the interest levels.

The Java and Brew-based R World suite which created an altogether new category in the Indian mobile data market, offers over 150 applications including railway ticket booking and exam results and the charges range from Rs.2 to Rs.25. R World tariff structure has been devised keeping in mind customer convenience, affordability and flexibility of use and is set to generate an estimated monthly revenue of Rs.25 crores.

The applications have been classified into four categories -- Membership, Pay-on-entry, Pay-on-use and Free. Users are being intimated of charges every time they log on.

For the first time in the world, Reliance Infocomm has introduced a unique day pass plan that offers significant flexibility in usage. The sachet concept, which has worked so well for FMCG companies in India, has been introduced to the Indian mobile industry.

The Membership category with an option of monthly membership or a day pass comprises frequently used applications. Monthly membership is Rs. 25, whereas a day pass, valid for 24 hours, is available for Rs. 3. Over 65 applications have been grouped under this category.

Pay-on-entry category includes applications such as railway booking, web mail, mobile banking and will cost Rs 2 to 4 per log-on irrespective of the usage duration.

Pay-on-use category includes ringtones, picture greetings, exam results, cricket score updates and NSE quotes. These will be charged between Rs. 2 and Rs. 10.

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