krangara 0 Report post Posted April 15, 2005 Hey all I am a graduate student of Telecommunications at University of Maryland in USA. As part of our marketing strategy course we are supposed to analyze one company.....I am originally from India, and Reliance Infocomm is obviously one of the top-notch telecom companies out there......hence, I decided to research about it....I would definitely appreciate your inputs to the following questions: 1. What is your opinion on RI's overall marketing strategy? 2. Do you propose any recommendations to improve their strategies? 3. What do you think are its strengths and weaknesses? 4. Do you anticipate any threats for RI in the near future? In other words, do you think its position as the market leader could be threatened by any factors? Thanks in advance!!!!! KITTY! Share this post Link to post Share on other sites
Arun 795 Report post Posted April 15, 2005 If you could search in the "Reliance Infocomm" forum, you can find a word document by "city02" with a very detailed research content of Reliance Infocomm. Share this post Link to post Share on other sites
Utsav 0 Report post Posted April 15, 2005 Hey allI am a graduate student of Telecommunications at University of Maryland in USA. As part of our marketing strategy course we are supposed to analyze one company.....I am originally from India, and Reliance Infocomm is obviously one of the top-notch telecom companies out there......hence, I decided to research about it....I would definitely appreciate your inputs to the following questions: 1. What is your opinion on RI's overall marketing strategy? 2. Do you propose any recommendations to improve their strategies? 3. What do you think are its strengths and weaknesses? 4. Do you anticipate any threats for RI in the near future? In other words, do you think its position as the market leader could be threatened by any factors? Thanks in advance!!!!! KITTY! 29936[/snapback] Reply to query no. 1. Bewilderingly superfluous. Stopped relying on RIL 2. Never thought about it as most of the time goes for lodging complaints. :'( 3. Strength: Enterpreneurship of the management, Sales Strategies Weakness: Customer Service, Network Integrity 4. Yes. Threat comes from TATA as the credibility factor of RIL is terribly lower than TATA. Share this post Link to post Share on other sites
abhay 0 Report post Posted April 15, 2005 Hey all1. What is your opinion on RI's overall marketing strategy? 2. Do you propose any recommendations to improve their strategies? 3. What do you think are its strengths and weaknesses? 4. Do you anticipate any threats for RI in the near future? In other words, do you think its position as the market leader could be threatened by any factors? 29936[/snapback] was very good at the start but now i dont know why the aggressition has decreased yup get more phones with the lower than the lowest packages!!!!! get back the user confidence which has gone down drasticalllllllly strengts = largest network weekness = under utilization of its network strengths = can do must more weekness = growing but the rate is diminishing (launch more services as soon as possible) yeah the major ones would be bharti and bsnl-mtnl recommendation 1) launch and get as many users as possible because the services which you plan to introduce have an eye upon by other bigges as well WIZ bharti , bsnl-mtnl. lauch it as soon as possible recommendation 2) agressevly influnce user psychology urs shares gonna go down othervise eg like bharti did a pan india presence including north-east india. the most stupid thing reliance did accc to me ofcource when it had reliance 700 scheme in landline which enables users to call unlimited to reliance phones which was big previously (cut off nearly 10 per cent of its subscriber base of 1.1 crore) which now make it to some 90 +. in which sitution would you think its would be better to take the scheme in 10% of the whole suscriber base stititution (biggest player in the market) or in the situation where a 4 biggest player in the market ****assuming the calls are free it its own network Share this post Link to post Share on other sites
krangara 0 Report post Posted April 15, 2005 Hey all! Thanx for the enthusiastic responses!!! Arun, I will look into it!!! Kitty Share this post Link to post Share on other sites
city02 63 Report post Posted April 16, 2005 http://economictimes.indiatimes.com/articlelist/75160.cms read all the articles for the last few months on RIC... Share this post Link to post Share on other sites
linuxguy 0 Report post Posted April 16, 2005 1. What is your opinion on RI's overall marketing strategy? * Its just false promises. They dont deliver. 2. Do you propose any recommendations to improve their strategies? * Yeah, just be honest to your customers. 3. What do you think are its strengths and weaknesses? * Lotsa money! No business ethics. 4. Do you anticipate any threats for RI in the near future? In other words, do you think its position as the market leader could be threatened by any factors? * Yep, it could be very well threatened by the state owned MTNL, BSNL i.e. in the telecom sector. They have great network coverage. Their networks are average. They have really good offers AND the biggest advantage they have is they are HONEST to their subscribers. I am an MTNL subscriber and I am VERY happy with their GSM services. Share this post Link to post Share on other sites
krangara 0 Report post Posted April 16, 2005 linuxguy - thank you!!! http://economictimes.indiatimes.com/articlelist/75160.cmsread all the articles for the last few months on RIC... 29999[/snapback] Thanx Share this post Link to post Share on other sites
linuxguy 0 Report post Posted April 17, 2005 linuxguy - thank you!!! http://economictimes.indiatimes.com/articlelist/75160.cmsread all the articles for the last few months on RIC... 29999[/snapback] Thanx 30023[/snapback] What exactly are you thanking me for? Share this post Link to post Share on other sites
Arun 795 Report post Posted April 18, 2005 Looks as though he quoted the wrong post in his reply. Anyway, you should be able to make it out why he thanked you Share this post Link to post Share on other sites
crazyn 0 Report post Posted December 3, 2007 If you could search in the "Reliance Infocomm" forum, you can find a word document by "city02" with a very detailed research content of Reliance Infocomm. can you please give me the link for the forum Share this post Link to post Share on other sites
