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Motorola Project Ara - An Open, Modular Smartphone Hardware Platform

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The Official Motorola Blog

Monday, October 28, 2013

Goodbye Sticky. Hello Ara.

Over the last six months, our MAKEwithMOTO team took Sticky, a truck wrapped entirely in velcro and filled with rooted, hackable Motorola smartphones and high-end 3D printing equipment, across the country for a series of make-a-thons. On that trip we saw the first signs of a new, open hardware ecosystem made possible by advances in additive manufacturing and access to the powerful computational capabilities of modern smartphones. These included new devices and applications that we could never have imagined from inside our own labs. Open fuels innovation. See some examples here, here, and here.

After the trip, we asked ourselves, how do we bring the benefits of an open hardware ecosystem to 6 billion people?

Meet Ara.

Led by Motorola’s Advanced Technology and Projects group, Project Ara is developing a free, open hardware platform for creating highly modular smartphones. We want to do for hardware what the Android platform has done for software: create a vibrant third-party developer ecosystem, lower the barriers to entry, increase the pace of innovation, and substantially compress development timelines.

Our goal is to drive a more thoughtful, expressive, and open relationship between users, developers, and their phones. To give you the power to decide what your phone does, how it looks, where and what it’s made of, how much it costs, and how long you’ll keep it.

Here’s a sneak peek at early designs for Project Ara:

The design for Project Ara consists of what we call an endoskeleton (endo) and modules. The endo is the structural frame that holds all the modules in place. A module can be anything, from a new application processor to a new display or keyboard, an extra battery, a pulse oximeter--or something not yet thought of!

We’ve been working on Project Ara for over a year. Recently, we met Dave Hakkens, the creator of Phonebloks. Turns out we share a common vision: to develop a phone platform that is modular, open, customizable, and made for the entire world. We’ve done deep technical work. Dave created a community. The power of open requires both. So we will be working on Project Ara in the open, engaging with the Phonebloks community throughout our development process, as well as asking questions to our Project Ara research scouts (volunteers interested in helping us learn about how people make choices). In a few months, we will also send an invitation to developers to start creating modules for the Ara platform (to spice it up a bit, there might be prizes!). We anticipate an alpha release of the Module Developer’s Kit (MDK) sometime this winter.

So stay tuned. There will be a lot more coming from us in the next few months.

--Paul Eremenko, and the Motorola Advanced Technology and Projects group, Project Ara Team

at 9:10 PM

http://motorola-blog.blogspot.com/2013/10/goodbye-sticky-hello-ara.html?m=1

Sent from my SPH-L900 using Tapatalk

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Motorola Project Ara - An Open, Modular Smartphone Hardware Platform


This is groundbreaking & called real innovation. At least trying for it! Motorola does look like a google company now!

They have been working on it for over a year and announced now on official motorola blog.

Can't imagine a day will come when we can choose/design and opt/replace what hardware we want in a smartphone!




Meet Ara.

The design for Project Ara consists of what we call an endoskeleton (endo) and modules. The endo is the structural frame that holds all the modules in place. A module can be anything, from a new application processor to a new display or keyboard, an extra battery, a pulse oximeter--or something not yet thought of!


Led by Motorola’s Advanced Technology and Projects group, Project Ara is developing a free, open hardware platform for creating highly modular smartphones. We want to do for hardware what the Android platform has done for software: create a vibrant third-party developer ecosystem, lower the barriers to entry, increase the pace of innovation, and substantially compress development timelines.


Our goal is to drive a more thoughtful, expressive, and open relationship between users, developers, and their phones. To give you the power to decide what your phone does, how it looks, where and what it’s made of, how much it costs, and how long you’ll keep it.


Here’s a sneak peek at early designs for Project Ara:

ara1blogpost.pngdevice-049458bbcff603e9316248aa02eaeedd.


ara2blogpost.png


Motorola is also working with Dave Hakkens, the creator of Phonebloks concept: Watch VIDEO




We’ve been working on Project Ara for over a year. Recently, we met Dave Hakkens, the creator of Phonebloks. Turns out we share a common vision: to develop a phone platform that is modular, open, customizable, and made for the entire world. We’ve done deep technical work. Dave created a community. The power of open requires both.


So we will be working on Project Ara in the open, engaging with the Phonebloks community throughout our development process, as well as asking questions to our Project Ara research scouts (volunteers interested in helping us learn about how people make choices). In a few months, we will also send an invitation to developers to start creating modules for the Ara platform (to spice it up a bit, there might be prizes!). We anticipate an alpha release of the Module Developer’s Kit (MDK) sometime this winter.



A phone designed for 6 billion people should be inspired by at least a few thousand. Motorola is inviting people across the globe to become Ara Scouts. Over the next year, you can collaborate with us on special missions that will shape the direction of Project Ara.


Are you ready?

Become an Ara Scout.

A hundred of the most active scouts will receive Project Ara at no cost when it launches, and all scouts will receive an exclusive discount.

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While i was in the process of formatting / previewing / posting above topic, another similar topic was posted few minutes back.


So merged both the topics now. :)

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