deepu 0 Report post Posted May 12, 2005 Mobile Blogging Makes an Entry Midas Events, a Below The Line communications agency, has launched 'Mobylog - mobylogger's lounge'; calling it the country's first full photo blogging solution that offers a way to enjoy online experience. Through Mobylog, a camera phone user can be a part of the online photo journal phenomenon without downloading any additional software or going through a registration process. Users are required to click a photo, tag a message/comment through MMS and then send it to their personal mobylog page, enabling instant viewing and sharing online. Mobile blogging offers camera phone users the opportunity to instantly transfer their pictures to their own personal presence on the Net. Deepak Pawar, Managing Director - Midas Events, said, "We are upbeat about Mobile blogging as the concept has tremendous potential and the unique ability of the use to tailor the application to suit ones needs." The technology, according to Midas is fast gaining popularity as a media that offers several possibilities to brands to communicate key experiences to its target audience. At Mobylog efforts to sustain & grow the user base are being carried out by promoting the addictive nature of the service & encouraging users to frequently stay connected through pictures. The campaign innocuously asks "Aaj Photu Dala Kya?" subtly reminding the user to post on the site. Mobylog's administration interface lets one report on any event or any time period and one can also track any user. According to Midas the site's architecture supports almost all GSM networks and the full range of multimedia standards and handset capabilities. It incorporates a range of mobylogging features such as commenting, bookmarking, favorites, messaging etc. Pawar maintained that while many such services exist across the world, this is the first fully Indian service and first from India. "With our core competencies spread over brand communications and brand identity management services, converging the spectrum of mediums through creative use of technology, mobylog is the next step in providing interpersonal communication solutions to the constantly mobile," said Pawar. Midas Events has set up the entire backroom operations towards maintenance and sustenance of the site. The agency is headquartered in Mumbai with operational offices in all metros and cities across the country. Courtesy - www.techtree.com Share this post Link to post Share on other sites
