Reliance Offers More Talk Time "morebile"

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Reliance Infocomm redefines customer reward programmes with MOREbile

Announces up to 33 % increase in talk time on prepaid RCVs of Rs 315 and more

Upto Rs One crore worth of daily rewards on prepaid recharges

DAKC (Dhirubhai Ambani Knowledge City), Navi Mumbai, November 30, 2005

Navi Mumbai, November 30, 2005: Reliance Infocomm today announced up to 33% more talk time on prepaid recharges of Rs 315 denomination or more, along with an unprecedented offer of hundreds of thousands of rewards on recharges till December 31, 2005.

In a move that is expected to bring in a new era of exciting customer reward programmes, 'MOREbile' offer is valid for all Reliance IndiaMobile prepaid customers who recharge with select denominations above Rs 315. The offer is branded 'MOREbile' representing 'more value on your mobile for the same cost'.

Thus, apart from the assured additional talk time for all recharges before December 31, 2005, all customers will win hundreds of thousands of rewards worth upto Rs 1 crore everyday - consisting of National Calling Cards, International Calling Cards, Unlimited on-net SMS cards, R-world memberships and even Double talk time.

In addition, lucky customers stand to win Ford Fiesta Car, 42" LG Plasma Televisions, Holiday packages (for 2) to Far East, Sony Home theatre systems, Nokia CDMA handsets.

Recharge Denomination Assured additional talk time

Rs 315 to Rs 439 Rs 50

Rs 550 - Rs 1099* Rs 100

Rs 1100 to Rs 3299 Rs 125

Rs 3300 to Rs 10,000 Rs 150

The offer is designed in such a way that every active subscriber will get at least two rewards - additional talk time and one more reward if he recharges in response to an SMS that Reliance Infocomm would send.

Customers will be sent an SMS everyday inviting them to recharge within 3 days and win an assured reward. These subscribers would be offered one of the following:

Reward description

1 Double the talk time

2 Reliance India Card ? for anywhere in India Calling

3 Reliance World Card ? for International Calling

4 R-world membership for a month

5 Unlimited on-net SMS cards

All subscribers who respond to the invite and recharge within the specified period would get the above reward and would be additionally eligible to participate in a Grand Lucky draw scheduled for January 2006.

"MOREbile is a very unique scheme in the industry and will be a trend setter. We want to reward our customers and encourage them to use the wide range of services offered by us by offering more rewards, more talk time, more services - at no extra cost. The total number of rewards we will be giving away is unprecedented in any industry," said S P Shukla, President, Wireless, Reliance Infocomm.

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