R World Contest For Apsara Award Show

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RIC/MR/2006/02

DAKC (Dhirubhai Ambani Knowledge City), Navi Mumbai, January 03, 2006

Reliance IndiaMobile, the title sponsor of 2nd Apsara Film Producers Guild Awards has offered a unique opportunity to all its customers to rub shoulders with the stars at the Apsara Awards event. All they have to do is to participate in the 'R World Apsara Contest' by either dialing 1234 from their Reliance phone or click on Apsara Zone under Hot N New of R World.

Mahesh Prasad, President Applications and Solution Group, Reliance Infocomm announced the 'R World Apsara Contest' exclusively for Reliance India Mobile customers during the nomination announcement of Apsara Awards in Mumbai today.

Customers can participate in the contest by simply dialing 1234 and identify a "star voice" through interactive voice services or by answering a simple question in the 'Apsara Zone' in R World. Contest winners from all over India will get an invite to the exclusive Nominees Brunch Party organised on Sunday, January 08, 2006 at Taj Lands End in Mumbai.

"It gives us immense pleasure in offering all our wireless customers the unique opportunity to participate in this mega event," said Mahesh Prasad. "Reliance IndiaMobile, as title sponsor, is privileged to announce a special award 'Reliance Customers Choice Award' to be decided by Reliance customers."

Apsara Zone can be accessed by dialing 1234 to listen to the audio clips of star interviews, play-a-song, download special ring tones of songs from the nominated films as well as participate in the contest. Apsara Zone is available in five languages - English, Hindi, Tamil, Punjabi and Telugu through simplified interactive voice navigation. The charge for accessing information through these voice recognition services is Rs.6/- per minute. Apsara Zone in Reliance phones with multimedia RWorld capability will showcase videos of interviews of stars, nominations of 2nd Apsara awards, Video and Audio clips of nominated songs, special ring tones based on the songs of nominated films and will be charged between Rs.3 to Rs.7 per use.

Reliance Infocomm customers can also cast their vote for the best Movie and the movie receiving the highest votes will win 'Reliance Customers Choice Award' at the Apsara Film Producers Guild Awards Nite.

Apsara Awards, instituted to commemorate the Golden Jubilee celebrations of The Film & TV Producers Guild of India, has emerged as one of the most definitive recognition in Indian film and TV industry. It can be described aptly as an award of the industry, by the industry, for the industry. The 2nd Apsara Awards will be held at the Jamshed Bhabha Hall, NCPA on 21st January 2006.

R World has worked wonders with offering hundreds of services with rich media content and video experience on mobile to Reliance Infocomm's subscribers. R World has endeared itself to users from all walks of life with services ranging from TV news clips, city and TV guides, railway reservations, banking, mobile bill payment, examination results, ball-by-ball information on cricket and latest select movie clips ? and all from easy to use multimodal user navigational experience of voice, text and graphics.

Reliance Infocomm Ltd. is the flagship company of Anil Dhirubhai Ambani Enterprises group, India's largest private information and communications services provider with over 17 million subscribers. Reliance Infocomm has established a pan-India, high-capacity, integrated (wireless and wireline), convergent (voice, data and video) digital network, to offer services spanning the entire Infocomm value chain.

The Anil Dhirubhai Ambani Enterprises group is a member of the Reliance Group founded by Shri Dhirubhai H. Ambani (1932-2002).