Reliance Now Turns Focus On Fixed Wireless Phone Tariffs

[basant_jp 0]

DAKC (Dhirubhai Ambani Knowledge City), Navi Mumbai, January 09, 2006

Looking to expand the trend of falling mobile tariffs to fixed wireless phones, Reliance Infocomm today announced two path breaking schemes for its fixed phone service. In the first move, Reliance Infocomm has extended the 1 India tariff scheme announced recently for Reliance mobile phones to Reliance fixed wireless phones. In a parallel move, the company has also announced a new zero rental, 'life time incoming free' scheme for its fixed wireless customers.

"While mobile tariffs have fallen drastically due to competition in the last three years, fixed wireless phone tariffs have remained more or less static and have not witnessed much innovation. We would like to revolutionise fixed wireless phone tariff with these two path breaking schemes. The One India scheme is designed to change the way people perceive and use long distance calls. The 'life time free incoming' scheme with absolutely "No Monthly Recurring Charges" will make the landline telephony more affordable for the masses. said SP Shukla, President, Wireless, Reliance Infocomm.

Under the 1 India tariff plan, Reliance fixed wireless customers will be able to make calls to any phone anywhere in India for Re 1/ minute. This heralds a new era in the STD calls market with tariff falling by as much as 100 per cent. The current fixed phone STD rates vary from Rs 1.80/ minute under certain schemes to the more generic Rs 2.40/ minute. The tariff for local and intra-circle calls to Reliance phones will be 40 paisa/ minute under the 1 India scheme while it will be Re 1 for all other calls. One India scheme will have a monthly rental of Rs 499.

The zero rental, life time incoming scheme brings the flexibility of mobile tariffs to fixed phones for the first time. Under the scheme, for a one-time payment of Rs 2999, Reliance customers will get life time incoming free on their fixed phones. The tariff will be Rs. 1.20 /pulse for local calls, with the 3 minute pulse to local fixed phones and Reliance phones and 45 second pulse for mobiles in non-metros and 60 seconds pulse applicable for mobiles in metros. Existing Reliance fixed wireless customers can also enroll for this Lifetime free Incoming offer by paying one time charge of Rs. 1999.

Discuss topic here

Edited January 10, 2006 by Arun