Reliance Infocomm To Strengthen R-world Platform

[Greens 21]

Reliance Infocomm to strengthen R-World platform

PTI[ MONDAY, APRIL 12, 2004 06:44:47 PM ]

http://economictimes.indiatimes.com/articleshow/612433.cms

KOLKATA: Reliance Infocomm will enter into promotion of films, theatre and other entertainment events in a big way to give a fillip to its ?Showtime' sub-brand of Reliance India Mobile under the R-World platform.

Announcing this here on Monday, marketing head of Reliance Infocomm Kaushik Roy said at a press conference that with a subscriber base of seven million across the country, R-World had already emerged as a major channel which could be used for entertainment purposes.

He said that unlike GSM operators, Reliance Infocomm, which uses CDMA technology for mobile telephony, was well poised to provide these kinds of value-added services to the subscribers.

Asked about the usage rate of R-World, Roy said that out of seven million subscribers, 70 per cent were occasional users, adding that the balance 30 per cent were hardcore users of the service.

Roy said that R-World, which was a free service at the moment, might be charged depending upon the content which was to be provided by third parties.

Reliance Infocomm also announced tie-up with a Bengali film production house to promote ?Warish', slated for release on April 14.