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siva1983in

Reliance Mobile Phone Prices Slashed...

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BS Corporate Bureau in Mumbai | February 21, 2006 02:28 IST

Lowering the entry-level for consumers in the telecommunications space, private telephony major Reliance Infocomm has cut the costs of handsets by a whopping 40 per cent for black and white instruments and 15 per cent for the colour-enabled ones.

This follows the company's launch of the One India campaign and the SMS schemes. Reliance Infocomm also plans to launch an array of new handsets in the country.

The company is offering its base model - an LG 2340 black and white handset - for Rs 1,500, a 40-per cent price cut from the previous Rs 2,500.

The slash in prices range from handset to handset, with the overall reduction ranging from 15 to 40 per cent, according to sources in the company.

Reliance is also offering a 15-per cent reduction on LG colour handsets, mainly for an LG 5340, which is available for Rs 4,500. After the 15-per cent reduction the price would come down to Rs 3,800, they said.

A Reliance official said the pricing on other handset models was still being worked out.

According to telecom analysts, the slash in handset prices will have a "great impact in the Indian market and this reduction will not only force leading handsets manufacturers like Nokia and Motorola to follow suit, but also propel the Indian market to a completely new and higher level of growth."

Reliance Infocomm had earlier launched an India One scheme that offered calls for Re 1 across the country. The move helped the company in adding over one million subscribers each, in December 2005 and January 2006.

At present, the rate of acquisitions in the Indian market is at four million new subscribers per month. With the latest initiative, Reliance expects the Indian market to catch up with its Chinese counterpart, with the net subscriber numbers reaching a figure of six million per month by the middle of this year.

A Reliance Infocomm official said, "In the coming months, the company will launch a wide range of products, offering high value and quality to the consumers across all the segments.

These would include low-end handsets as well as multimedia-enabled colour handsets, to leverage the capabilities of the CDMA data network".

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Yes ! I too have read it in DNA & Times. But its for bringing in more customers, not much discount on higher models.

Dhiraj M.

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Aawh.. After such a long time good news frm reliance..Gr8 goin.. I think their strategy is for rural markets!!

CHeers!!

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RIM handsets s**ks..they should come up with better handsets..

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This ancient model phones can be given away for free because no one in this earth will be using it other than Reliance.

Once dumping all the handsets back to the customer it "may" upgrade its network and forcing the customers again to buy new models (these newer models not necessarily feature-rich, latest ones). Good tactics.

We can safely assume that Reliance will not come up with any new handset models for few months till all older model phones are dumped on the customers hands.

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very true indeed. no more to expect from reliance.

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my dear friend cellular service is not only for the elites like you. it has become necessity for peoples from small towns and villages, where it is a necessity as long as one needs to keep connected with their family and buisiness. if RIM has priority for masses now, nothing wrong in it. you have to wait for your time, or change to GSM where you get high end handsets for your status symbol.

This ancient model phones can be given away for free because no one in this earth will be using it other than Reliance.

Once dumping all the handsets back to the customer it "may" upgrade its network and forcing the customers again to buy new models (these newer models not necessarily feature-rich, latest ones). Good tactics.

We can safely assume that Reliance will not come up with any new handset models for few months till all older model phones are dumped on the customers hands.

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Thats a gr8 news.

Now we can see even better bundled offeres from RIM.

With 15% price cut, LG 6230 will become a must buy..

:):clap:

Edited by coolharshal

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price of 6230 has not changed.

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price of 6230 has come down to arond 6800-6900

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LG RD 5340 is a waste of money even at Rs. 3800/-.

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Except for new customers wanting to have entry, for people like us who are wanting to buy a better handsets will never benefit.

Dhiraj M.

LG RD 5340 is a waste of money even at Rs. 3800/-.

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