Reliance Profits From Users Loss (4 new schemes)

[Greens 21]

Reliance Infocomm offers new price plan

http://economictimes.indiatimes.com/articleshow/630911.cms

TIMES NEWS NETWORK[ THURSDAY, APRIL 22, 2004 12:42:47 AM ]

KOLKATA: Reliance Infocomm on Wednesday unveiled a new entry-level price plan for RIM pre-paid subscribers. RIM pre-paid users can now buy a trendy Nokia 2280 data-enabled CDMA handset for Rs 2,999.Earlier, RIM pre-paid users paid Rs 6,500 for the Nokia 2280, which came pre-loaded with 20 recharge coupons of Rs 324 each. Now, pre-paid users will pay less for the Nokia 2280, but the handset will be pre-loaded with one recharge coupon worth Rs 324.

Along with the Nokia 2280 pricing, Reliance also unveiled new price plans on a range of LG handsets for its pre-paid users. Users will pay Rs 3,499 for an LG RD 2030 handset and Rs 4,499 for the high-end LG RD 2130 phone.

Both LG handsets will also be pre-loaded with one recharge coupon worth Rs 324.

All three CDMA handsets (Nokia 2280, LG RD 2030 and LG RD 2130) will carry  single recharge coupons with Rs 200 talktime and 30-days validity, respectively.

Interestingly, RIM pre-aid users will be able to buy the new LG RD 2230 for Rs 3,99, which will also come pre-loaded with one recharge coupon worth Rs 324. The feature-rich LG RD 2230 comes with a Hindi user interface, internal antenna, phone book and storage of up to 300 entries, polyphonic ringtones and the R-Connect option.

[city02 63]

http://economictimes.indiatimes.com/articleshow/631636.cms

KOLKATA: Reliance Infocomm on Wednesday unveiled a new entry-level price plan for RIM pre-paid subscribers. RIM pre-paid users can now buy a trendy Nokia 2280 data-enabled CDMA handset for Rs 2,999.Earlier, RIM pre-paid users paid Rs 6,500 for the Nokia 2280, which came pre-loaded with 20 recharge coupons of Rs 324 each. Now, pre-paid users will pay less for the Nokia 2280, but the handset will be pre-loaded with one recharge coupon worth Rs 324.

Along with the Nokia 2280 pricing, Reliance also unveiled new price plans on a range of LG handsets for its pre-paid users. Users will pay Rs 3,499 for an LG RD 2030 handset and Rs 4,499 for the high-end LG RD 2130 phone.

Both LG handsets will also be pre-loaded with one recharge coupon worth Rs 324.

All three CDMA handsets (Nokia 2280, LG RD 2030 and LG RD 2130) will carry single recharge coupons with Rs 200 talktime and 30-days validity, respectively.

Interestingly, RIM pre-aid users will be able to buy the new LG RD 2230 for Rs 3,99, which will also come pre-loaded with one recharge coupon worth Rs 324. The feature-rich LG RD 2230 comes with a Hindi user interface, internal antenna, phone book and storage of up to 300 entries, polyphonic ringtones and the R-Connect option.

[Ashokjp 15]

Reliance Profits from Users Loss

Source: Techree Update, April 22 2004

Reliance Infocomm has launched four new schemes for its prepaid customers. The new scheme include the introduction of LG RD 2230 handset and lowering the price existing LG RD 2030, Moonlight LG RD 2130, Nokia 2280 models.

The revised price lists for the existing handsets are Rs.2, 999 for Nokia 2280 handsets, Rs.3, 499 for LG RD 2030 and Rs.4, 499 for Moonlight LG RD 2130. The new LG RD 2230 phone is priced at Rs.3, 499. All these schemes will be available in 2-3 days.

Although the prices of the existing handsets are lowered from Rs.6, 500 to the entry level price of Rs.2, 999, yet the hidden tactic behind the scheme draws a huge amount of profit in favour of the company and loss to the users. It is because earlier with Rs.6, 500, users got 20 prepaid coupons worth Rs.6, 480 free, thereby paying a surplus amount of Rs.20 only. But with this new launch the users are given only one free coupon worth Rs.324, which means that they have to actually pay a surplus amount of at least Rs.2, 675 (which may increase depending upon the choice of the handsets).

Generally middle-class Indian users always go for the cheapest option available in the market. Identifying this trend, Reliance has developed a very clever marketing policy, which will lure users with the reduced amount of down payment money and simultaneously fetch a huge amount of profit for the company.

[niket 0]

Generally middle-class Indian users always go for the cheapest option available in the market. Identifying this trend, Reliance has developed a very clever marketing policy, which will lure users with the reduced amount of down payment money and simultaneously fetch a huge amount of profit for the company.

Every single company do business for profit..!!

I think Techtree guy should come with real figures that tell in how much price reliance buy product form LG and sell us.

If LG sells them by cutting their price then I don't think that LG allow reliance to make much profit from their product... any company will never do this type of business. LG is a big company not dependent only on Reliance.

And more over Techtree guys says that in first scheme prepaid buyer just paying surplus money of Rs.20 (everyone knows that it is actually Rs.2500) now surplus money is Rs.2, 675 (even now it is actully it is Rs.2800 with 2280 and Rs. 3300 for Rd2030 and Rd2230 ).. whats the diff between previous and new scheme .. diff is now more option of handsets... thats all

And first offer is only promotional offer... like DAPO for postpaid.

[Greens 21]

Volume matters in business. Reliance understood this concept very well.

Ford invented mass production, Reliance banks on it.

So no loss for the buyer, same for the seller.

Reliance has got the guts to do that, when no other company(anywhere in the world) dared to touch CDMA technology, reliance took the risk.

CDMA Handset prices very really high, reliance brought them down.

so dont disect.

[city02 63]

Until thay can come out with an offer below 2,000 they can't compete with the unofficial/grey market unbundled motorola offer so people will continue to opt for that as the cheapest option.

[Greens 21]

Itz officially unofficial.

Unbundling was done to close the stock, and pave for new schemes.

[iiii_pretender_iiii 0]

Reliance Profits from Users Loss

Shilpi Das

April 22, 2004

Reliance Infocomm has launched four new schemes for its prepaid customers. The new scheme include the introduction of LG RD 2230 handset and lowering the price existing LG RD 2030, Moonlight LG RD 2130, Nokia 2280 models.

The revised price lists for the existing handsets are Rs.2, 999 for Nokia 2280 handsets, Rs.3, 499 for LG RD 2030 and Rs.4, 499 for Moonlight LG RD 2130. The new LG RD 2230 phone is priced at Rs.3, 499. All these schemes will be available in 2-3 days.

Although the prices of the existing handsets are lowered from Rs.6, 500 to the entry level price of Rs.2, 999, yet the hidden tactic behind the scheme draws a huge amount of profit in favour of the company and loss to the users. It is because earlier with Rs.6, 500, users got 20 prepaid coupons worth Rs.6, 480 free, thereby paying a surplus amount of Rs.20 only. But with this new launch the users are given only one free coupon worth Rs.324, which means that they have to actually pay a surplus amount of at least Rs.2, 675 (which may increase depending upon the choice of the handsets).

Generally middle-class Indian users always go for the cheapest option available in the market. Identifying this trend, Reliance has developed a very clever marketing policy, which will lure users with the reduced amount of down payment money and simultaneously fetch a huge amount of profit for the company.

//

This article can be read online with graphics at

http://www.techtree.com/techtree/jsp/shows...sp?storyid=5282

p r e t e n d e r

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[anujit 0]

I think its rather stupid to compare bundle prices, yesterdays prices etc with todays. If you buy a branded PC today worth around Rs. 30,000 you will get software worth Rs.15-20,000 free with it. Does that mean that the PC is worth Rs. 10-15,000? Of course not.

Changing technolgies and understanding price sensitivities (plus the fact that dealers were ripping of RIM by selling the coupons seperately) and stratigic bundling enables RIM and everyone else to deliver better value to customers. People into marketing & sales who understand costing will be able easily grasp what I'm saying. People who bought the phone under the DAPO plan are paying around 7k for the phone because thats what it cost at that time! Live with it!

Your PC/hitech goods will be worth half as much by the end of the 1st year and obsolete by the 2nd! People at techtree (probably sponsored by Airtel & Hutch) should be the first to realise that!

[Ashokjp 15]

Reliance Profits from Users Loss

Shilpi Das

April 22, 2004

Reliance Infocomm has launched four new schemes for its prepaid customers. The new scheme include the introduction of LG RD 2230 handset and lowering the price existing LG RD 2030, Moonlight LG RD 2130, Nokia 2280 models.

The revised price lists for the existing handsets are Rs.2, 999 for Nokia 2280 handsets, Rs.3, 499 for LG RD 2030 and Rs.4, 499 for Moonlight LG RD 2130. The new LG RD 2230 phone is priced at Rs.3, 499. All these schemes will be available in 2-3 days.

Although the prices of the existing handsets are lowered from Rs.6, 500 to the entry level price of Rs.2, 999, yet the hidden tactic behind the scheme draws a huge amount of profit in favour of the company and loss to the users. It is because earlier with Rs.6, 500, users got 20 prepaid coupons worth Rs.6, 480 free, thereby paying a surplus amount of Rs.20 only. But with this new launch the users are given only one free coupon worth Rs.324, which means that they have to actually pay a surplus amount of at least Rs.2, 675 (which may increase depending upon the choice of the handsets).

Generally middle-class Indian users always go for the cheapest option available in the market. Identifying this trend, Reliance has developed a very clever marketing policy, which will lure users with the reduced amount of down payment money and simultaneously fetch a huge amount of profit for the company.

//

This article can be read online with graphics at

http://www.techtree.com/techtree/jsp/shows...sp?storyid=5282

p r e t e n d e r

\\

Hi pretender

Thats the same article i have displayed above

Hope you read that