Anil Ambani Crafts New Corporate Identity

[Puneet 0]

Bolo Jai Anmol!!! Bolo Jai Anshul!!!

[@ksh@T 20]

jai anil bhaiyaa.....shaabassh how damn u lv ur kids that you gave someone millions and took nothing and instead gave ur kids to desing a logo for u that too for free

[SexyGurl 0]

wow ..... it's complete and total condemnation of this new logo, from all at rimweb !!!

I must say, I have to join in ... whaaat a sh*t symbol. Only thing missing is the brown color !

[Neha78 0]

Hi all

here is ADAG's new logo that launched today

it Spell RELIANCE as ReLIANCe

Seems that

R and C stands for Reliance Communications

LIAN if u shuffle its ANIL

nice logic and great logo

wishing lot of luck to ADA

[abhay 0]

wow ..... it's complete and total condemnation of this new logo, from all at rimweb !!!

I must say, I have to join in ... whaaat a sh*t symbol. Only thing missing is the brown color !

welcome back bhutes !!!!

hehehehehe good one

[Arun 795]

"Thing Bigger, Think Better" says Anil Ambani

Business Standard

Mumbai - May 27, 2006

Anil Ambani's Reliance ADA Group formally unveiled its new logo and corporate identity this evening. The move marks the visual separation of turf between him and brother Mukesh Ambani. The Reliance empire was carved out into two parts following a bitter corporate battle between the two siblings, that culminated last year.

Mr Ambani used the opportunity to rally employees of the Group around what he called a special moment in the life of Reliance.

In a speech that was webcast to group employees at 5 pm on Saturday evening, he went on to say the new identity reflected a belief and commitment "to shape a better future, creat a higher quality of life and give wings to a million dreams and aspirations."

The new symbol, he said was "a embodiment of hope, optimism and success". The new colours, blue and red, he said, conveyed values of integrity, confidence, energy and passion. Ambani dwelt on the typeface in the new logo, saying it was a combination "Of upper and lower case characters, representing our essential openness and accessibility."

Mr Ambani said his group's businesses spanned "the entire landscape of emerging human aspirations". Using words somewhat similar to those used by his father and founder Dhrubhai Ambani, Mr Ambani said the goal was not to just "Build a great enterprise for the stakeholders but to give millions of young Indians the means to fulfill their dreams, the power to shape their own destiny."

The Group's businesses spanned the entire landscape of emerging human aspirations he said, mentioning communications, energy, entertainment, financial services and infrastructure, he said. Ambani concluded with an extract from a Dhirubhai Ambani mantra saying, "Think Bigger ! Think Better !"

Ambani also said Reliance ADA was the third largest Indian Group on all major financial parameters, with a market capitalisation of Rs 100,000 crore and group assets of Rs 31,500 crore. he added that his group had 50 million customers (telecom and power distribution included) and over 8 million shareholders.

Following is the text of the speech. Anil Ambani, chairman of Reliance – Anil Dhirubhai Ambani Group.

Dear colleagues,

Today, is a special moment in the life of Reliance – Anil Dhirubhai Ambani Group.

It is a day when we take yet another leap forward in our long and exciting journey of learning and growing together…

Today, the entire family of the Reliance ADA Group, cutting across the length and breadth of our vast country, comes together to celebrate a unique moment - the launch of our new corporate identity.

It is an occasion to remind ourselves, once again, of who we are, what we stand for and what we aim to achieve in the days and years ahead…

It is a coming of age for our young family.

Today, is momentous in other ways too. It is a time of great transition in the life of our nation – a time when India is undergoing rapid transformation.

This change is not just about our physical environment, it is not just about technology…

This change goes deep within – it is a change in attitude, in mindset, in belief, in dreams, hopes and expectations…

Today, we live in a world where the challenge is not merely to meet basic human needs, but to match and exceed rising human aspirations…

It is a world which is reaching higher, dreaming bigger and demanding more;

A world that is pushing the boundaries of hope, challenging the limits of possibility…

No where is this change more dramatically evident than in India – a country that wakes up every morning, a little younger in age, and infinitely more ambitious in spirit.

New India shows the impatience of youth; the desire for real and rapid transformation – for world-class products and services, for a quality of life that is second to none…

Reliance ADA group embodies the spirit of this new resurgent India.

Our goal is not just to build a great enterprise for our stakeholders, but, more importantly, a great future for our country and the world at large, to give millions of young Indians the means to fulfill their dreams, the power to shape their own destiny, and to realize their true and diverse potential…

Communications. Energy. Financial Services. Healthcare. Infrastructure. Media and Entertainment. And more -- our businesses span the entire landscape of emerging human aspirations.

Our new corporate identity reflects this belief and commitment - to give shape and direction to the consumer’s fast growing aspirations for a better life.

Our new corporate colours - Blue and Red - convey values of integrity, confidence, optimism, energy and passion. Our new symbol, Reliance Apex, is an embodiment of hope, optimism and success.

It represent the human urge for progress, the desire to reach higher, the will to succeed, the resolve to shape a better future…

The Reliance typeface is a unique combination of upper and lower case characters, representing our essential openness and accessibility…

And our multi dimensional look conveys our deepest appreciation for the rich diversity of human life and aspirations – the unifying basis for our varied business interests…….

Our new identity is our common inspiration and binding force…it expresses our commitment to bridge the gap between quality and quantity; to leverage our strength in managing large-scale operations even as we create best-of-class products and services.

It depicts our resolve to surpass the rising expectations of our young consumers…

This is New Reliance…

The New Reliance for the New World…

It is a fundamental change in the way we relate to ourselves, to the world, and to one another…

It is a change in the way we work, the way we respond to our stakeholders, the way we look at competition…

The success of this process requires us to look at ourselves not as individuals, with limited roles and responsibilities, but as members of one team, one family, one collectivity – in one word, to work not as mere employees but as flag bearers and brand ambassadors…to uphold a culture of honesty, integrity, ethical decision-making, and responsibility towards the communities we serve…

Today, Reliance ADA group is the third largest Group in India on all major financial parameters, with a market cap of nearly Rs. 1,00, 000 crore, group assets in excess of Rs. 31, 500 crores and a networth of Rs. 27, 000 crores.

We have over 50 million customers, the largest for any group in India; over 8 million shareholders, the largest for any group in the world.

Not many realize that we touch the lives of over 10 per cent Indians every single day. And have a business presence that extends to over 4,500 towns and 3,00,000 villages in India and 5 continent across the globe.

It is an enviable foundation for us to build a great global enterprise, and to deliver on our values and our brand promise…

Our founder, the legendary Dhirubhai Ambani, gave us a simple mantra for growth: “Think Big. Think Fast. Think Ahead…and…Think Better.”

We are not just about scale and size, we are also about the pursuit of excellence, the integrity of our values, and the quality of our products and services…

Think Bigger! Think Better! – That is our commitment, our driving force…

That’s our mantra, our way of life - across the Reliance – Anil Dhirubhai Ambani Group…

Starting today, we will have opportunity to get closer to our new identity, to reflect on the philosophy behind it, and to celebrate the spirit of teamwork that lies at the heart of it.

While embarking on this truly momentous journey, I look forward to working with each one of you – as we give life, body and soul to our new identity, our new vision. Together.

Thank You.

See Anil Ambani's Speed Webcast Video

[abhay 0]

Amitabh Bachchan to promote Anil Ambani Group

- Economic Times & Rediff.com

May 30, 2006

India's third largest business house Anil Dhirubhai Ambani Group unveiled on Sunday a new logo as part of its 'corporate identity' makeover and roped in Amitabh Bachchan for its corporate advertisement film.

Superstar Bachchan, presumed to be a close friend of group chairman Anil Ambani, is perhaps acting for the first time in a corporate ad film though arguably he is the biggest brand ambassador in India endorsing a host of products.

According to sources the group would spend approximately about Rs 150 crore for playing up the advertisement film, with the theme line 'Think bigger; Think better', in televisions and other media outlets.

Yogendra Vashisth, head of branding for Reliance Energy, told DNA Money: “I’m not in a position to comment on the exact value of this promotional exercise.”

However, sources in the advertising fraternity estimate the media space and airtime for campaign starring Amitabh alone to be worth Rs 150 crore.

The ad film with the theme line ‘Think bigger; Think better’, is being aired on various channels starting May 28.

Corporate makeover initiative comes within a year of the birth of the group, a result of demerger of Reliance Industries, which is expected to spend a whopping about Rs 700 crore this fiscal alone in the advertisements, perhaps the largest budget by any corporate entity in India.

On the eve of the launch of the initiative, Anil Ambani told the entire workforce of the group that "starting today, we will have opportunity to get closer to our new identity, to reflect on the philosophy behind it, and to celeberate the spirit of teamwork that lies at the heart of it.

"While embarking on this truly momentous journey, I look forward to working with each one of you - as we give life, body and soul to our new identity, our new vision - together," Anil said in a webcast.

The makeover which would give ADAG a new symbol 'Reliance Apex' as also corporate colours 'blue' and 'red' has been devised by branding professionals from within with the help of global consultant Landor and Prophet.

"Our new corporate colours blue and red convey values of integrity, confidence, energy and passion... Reliance Apex, is an embodiment of hope, optimism and success," Anil said.

Besides, the group will have a new signature tune.

The campaign will stretch across media from television to outdoor and also cover Reliance Communication interface, which includes Reliance handsets.

A total of Rs 10 crore (Rs 100 million) has been allocated as media costs for airing the commercial over 60 days. The metamorphosis of the group's identity, which will be completed in four weeks, will cover signages, forms, stationery, bills, envelopes, over 400 software applications on the Reliance Communication telecom network.

Also, the earlier inverted diya logo of Reliance has been replaced with the new double A look. The apex symbol, which is part of the new corporate logo, according to R-ADAG, signifies a fast forward climb for the group and its customers.

The complete rollout will span 4,500 towns and three lakh villages across the country.

Yogi Vashishta, head of branding, Reliance Energy, said, "With most of the group's businesses having a large customer interface, the campaign is in sync with the time scale and time horizon of individuals wanting to achieve their aspirations at a quicker pace."

The US-based Landor has worked on the new design, while Prophet's David Aaker is responsible for the brand architecture and strategy. Advertising agencies O&M, JWT, Mudra and Leo Burnett among others have been identified for the creative's of various verticals.

Listing the strengths of the group that has a market cap of about Rs 1,00,000 crore with an asset base of over Rs 31,500 crore and net worth of Rs 27,000 crore, he said: "We have over 50 million customers, the largest for any group in India (and) over eight million shareholders, perhaps the largest for any group in the world."

who are the first 2 ????

[Puneet 0]

I do not remember exactly but as far as I remember they are TATA and Mukesh Ambani controlled RIL.

[@ksh@T 20]

well guys yesterday at the best webworld in jaipour there was a party..man u wont beleive what a party that was a roadshow that too the best caused a traffic jam for almost an hour the public went mad and the reliance ppl were in so much josh that it was looking that they got their double salary today and i had heard that a round of new things and launches ae on the RAMP..so better keep fingers crossed

[GoMobile 0]

One would think that they'd change their websites to reflect the new logo, no?

[Puneet 0]

I see that Reliance World (earlier known as R-World) has changed and has the new logo as the background. There is a new section in Hot & New --> My Reliance which is under the free category and has two ringtones, 4 Amitabh bachchan wallpapers and 4 logo wallpapers.

Also, the WWs have been rechristend as ReLIANCe. Read that in today's Mumbai Mirror. They are offering a one on one free drink at the Java Green. At the WW, there is small "shop" written below the big new Reliance Logo. Almost all old posters have been taken away, and the old logo on reminaing ones is masked. The staff is sporting a new white T-Shirt with the new logo, though its hard to distinguish the Java Green staff from Reliance now.

Reliance was always slow with its website, it might take a little long to get the new logo up on the website I guess.

And looking at the prominence of the double A logo, it seems that the only purpose of the rebranding was to satisfy the ego of Anil Ambani, as the double A could stand for nothing but Anil Ambani.

PS: As the RIM has also been rechristened as Reliance Mobile, do we see a change in name of RIMweb.in in the near future?

[KumaarShah 143]

Makeover matrix

Business Standard

May '30,2006

The litmus test of Reliance Anil Dhirubhai Ambani group's rebranding is not just the immediate success of how the external changes are perceived, but in how well it can transform its very corporate character.

Four months ago, Anil Ambani hired AC Nielsen, the market research agency, with a mandate to conduct research on how stakeholders and customers responded to the Reliance brand.

The agency interviewed over 2,100 respondents, including company shareholders, professionals, general public and trade partners across 13 cities and came out with some interesting findings.

First, the good news: the Reliance brand scored high on parameters such as size, speed, financial stability, performance, scale and promises delivered. That is expected and understandable.

But the bad news was that it lagged behind in a host of other key attributes — it wasn’t seen as a very emotive, approachable or accessible, and youthful brand.

The second issue according to the survey was even more serious: the brand recall of the existing logo was nothing to drive home about. Even though the respondents were familiar with Reliance and its association with the Ambanis, few remembered the punch line

"Growth is Life".

These findings have now formed the basis of one of the country's most ambitious and expensive brand makeovers, which will give an identity to the Reliance Anil Dhirubhai Ambani (ADA) group.

Ambani's executives won't tell, but industry estimates suggest that in the next 12 months, the group will fork out over Rs 500 crore to Rs 700 crore to make an impression.

This, despite the fact that under the partition agreement between the Ambani brothers, both sides can use the existing Reliance logo.

Starting this week, the group will revamp signages in hundreds of Reliance Webworld retail outlets across the country, rework creatives for television and print, change the stationery and visiting cards of thousands of employees in various ADA companies and, of course, come out with an aggressive corporate campaign with a new punch line "Think Bigger", all across the country. The deadline for a complete roll out is expected to be in the next three months.

That's surely ambitious. And to ensure that everything moves smoothly, the group has set up a 'brand council' consisting of marketing and brand professionals from various group companies as well as some senior executives of the group who have spearheaded the new brand identity.

It has also taken external help. The group hired the US-based brand strategy outfit, Profit, with renowned brand guru David Aaker offering critical advice. And at the downstream level, it also hooked up with UK design house Landor (which also designed the “Indian” brand logo for Indian Airlines) to execute the design for the new logo.

New realities

So what necessitated the great brand identity makeover? After all, Reliance has been a solid brand, time-tested through the last three decades and has become a household name. The answer lies in the changing nature of Reliance ADA’s businesses.

After the split, the Anil Ambani group now straddles businesses that are clearly focused on the customer and more at the retail level — mobile phones, power, financial services and insurance.

The existing brand identity and logo was a powerful corporate brand conceived in a business scenario where the undivided group was largely into B2B businesses such as oil and gas and petrochemicals.

But with the group split, it was felt that the nature of Reliance ADA’s businesses demanded a more customer-friendly approach and also a brand identity which could relate more to people and at the grassroots level.

"The research clearly showed that we needed a brand identity which addresses the customer more closely than the existing brand offerings. The new brand identity had to be more youthful, approachable and emotive," says Yogendra Vashisht, head of branding, Reliance Energy and a key member of the brand council.

Of course, there were crucial challenges in drawing out the makeover. These emanated from the nature of the group's business as well as the diverse nature of its customers.

Further, it was a fact that the split in the family had created confusion in the minds of customers. For instance, unlike an Airtel, which is only in the telecom business, or a Hindustan Lever in FMCG products, Reliance ADA straddles diverse businesses.

So a niche brand identity relating to the attributes of one business was not workable. Two, the customer base is also diverse from high-end corporates who use leased lines, for instance, in Reliance Infocomm, to the rural masses which uses its mobile services.

So, a brand identity which would address a niche segment of the market (such as Hutch, which largely focuses on the upper and middle end of the market) was again ruled out.

Third, in most of the businesses that it straddles, chances are that there would be a large segment of customers who would be common. Many of them probably use a Reliance phone, buy power from Reliance Energy and invest in Reliance mutual funds.

"We realised that we needed to create a monolithic brand identity, which would synergise all the group companies together. The message is that you can get a range of services and you need not go to anyone else for them," says Ajay Kakar, head of branding in Reliance Capital and a member of the brand council.

Lastly, the group was well aware that there could be the possibility of confusion in the minds of people after the split. Even though, both the groups can use the same logo, the problem could be on how customers would identify which company belongs to which of the Ambani brothers.

So, it was felt that there was a need to create a distinct identity even while using the same name 'Reliance'. And that, it needed to break the clutter of existing and competing brands that were already there in the market.

Execution challenges

Kakar gives one example of the complexity of the challenge: while choosing the colour of the logo, there was need to ensure that it didn't reflect a snooty corporate attitude addressing only a niche market segment.

But at the same time, it was not possible to choose loud colours that would not appeal to them at all. The answer, in this instance, was found after about 50 to 60 meetings of the brand council: create a brand identity that has universal attributes rather than specific to any business and make it simple and contemporary.

So a red arrow was conceived which conveys a group that is fast-forward, has clear targets and a lot of potential for expansion.

The symbolism, insiders say, makes immense sense, because all the businesses in the Reliance ADA group are like startups with tremendous growth potential. The elongated A also represents Anil Ambani as distinct from his brother's (Mukesh Ambani) group.

To cut the clutter and make the brand identity more approachable and youthful, experts used both a combination of upper as well as lower case in the font.

Argues Vashisht, "Most old companies have a consistent font, which is reflective of formality and a hierarchical organisation. We wanted to break that by saying we will not have any set pattern and use both upper and lower case fonts. This makes us look more approachable and, of course, youthful."

The group also took an important decision that the colour code and the logo style would be common across all companies. Till now, different companies used different colour codes.

For instance, Infocomm had green, Reliance Capital used orange and blue, and Reliance Energy had orange colour codes. As a benchmark, the brand managers studied the GE model, which also has diverse businesses but with a monolith brand.

However, it does allow group companies to choose different colours a formula that Ambani's managers decided not to follow. The reason, says Kakar, is, "We concluded that a monolith model with a single look and feel would work much better for our group rather than the GE model."

Even the colour combination of blue and red was perceived with care. "Blue represents calm and serenity, while red represents passion and are universal colours that appeal across segments," says Vashisht.

But how do experts and competitors see the new brand identity makeover work? Says Preet Bedi, president of Rediffusion DY & R, "A logo change is always an external manifestation of an internal change in a group's DNA. You need at least two to three years before you can really judge whether it is working."

Others are less charitable: "Reliance was earlier a zamindari brand, powerful and strong; now it is trying to become a consumer brand. Such a strategy will only work if it is matched by differentiation in quality of service. If brands could be built by changing the logo, everyone would do the same."

Adds another brand watcher, "It has a B2B psyche, and a mere brand makeover will not do the trick. They need to change organisationally to establish a long-term relationship rather than a transactional relationship with customers."

There are other close Ambani watchers who, however, have a different view. They aver that more than being a brand trying to get close to its customers, the rebranding is an attempt by Anil Ambani to emerge from the shadows of his brother Mukesh.

Says a senior executive of a competitive company, "They might talk about stakeholders, but the logo is an attempt by Anil Ambani to consolidate his name and create an imprint on his organisation after being in the shadows. It is more personal."

Whatever the reasons, the jury is still out on one of the most ambitious brand identity makeovers. And its success will depend not just on the external manifestation, but also its very ethos: importantly, on how quickly Anil Ambani and his team can make an organisational transformation from a traditionally manufacturing and commodity giant to a customer-friendly and services-focused conglomerate.

Edited May 30, 2006 by Arun

[abhay 0]

I see that Reliance World (earlier known as R-World) has changed and has the new logo as the background. There is a new section in Hot & New --> My Reliance which is under the free category and has two ringtones, 4 Amitabh bachchan wallpapers and 4 logo wallpapers.

Also, the WWs have been rechristend as ReLIANCe. Read that in today's Mumbai Mirror. They are offering a one on one free drink at the Java Green. At the WW, there is small "shop" written below the big new Reliance Logo. Almost all old posters have been taken away, and the old logo on reminaing ones is masked. The staff is sporting a new white T-Shirt with the new logo, though its hard to distinguish the Java Green staff from Reliance now.

Reliance was always slow with its website, it might take a little long to get the new logo up on the website I guess.

And looking at the prominence of the double A logo, it seems that the only purpose of the rebranding was to satisfy the ego of Anil Ambani, as the double A could stand for nothing but Anil Ambani.

PS: As the RIM has also been rechristened as Reliance Mobile, do we see a change in name of RIMweb.in in the near future?

hehe RIMweb.in is now itself a BRAND in indian forums ! we'll have to hire jai anshul + jai anmol to design a logo for ourselfs also

[ashoksoft 83]

well well... we do not need them coz we have an international logo designer - punbros!!!

[@ksh@T 20]

we cd have suggested Anil babu to contact punbros atleast ..... apna rimweb ka bhi thoda kaam ho jaate

[linuxguy 0]

I saw the corporate logo in Mumbai mirror. It looks much better than what was put up by someone on this forum.

[solanky 0]

I saw the corporate logo in Mumbai mirror. It looks much better than what was put up by someone on this forum.

Both are same. There is only little difference as colours of original logo are lighter than posted in this thread.

[Puneet 0]

Now that we have to live with this logo, it would bebetter if we start liking it. I have set it as the wallpaper on my mobile. If I see it n times in the day am sure I will start liking it in a few days time

[spdf 0]

i have already made it my new wallpaper....

[kk999 25]

i also made it.

but not my computer

i look many site but no logo founded

@ksh@t send it but look badddddddddddd

any one post this logo

[linuxguy 0]

Now that we have to live with this logo, it would bebetter if we start liking it. I have set it as the wallpaper on my mobile. If I see it n times in the day am sure I will start liking it in a few days time

i have already made it my new wallpaper....

i also made it.

but not my computer

i look many site but no logo founded

@ksh@t send it but look badddddddddddd

any one post this logo

weirdoooooooesss....

[Puneet 0]

Reliance-ADAG website: www.relianceadagroup.com

[@ksh@T 20]

well was searching for this grp website for a long time,,thanx puneet for that......

and me too have this as wallpaper in my mobile and yes as said earlier we will have to like this logo.......

well atleast the website animations in flash are good ones than earlier

Edited June 2, 2006 by Arun

[Puneet 0]

Thanks Arun. For including the logo in my post

I was at Reliance Shop today and noticed the change in "Gyanmandir" the intranet site of Reliance. It was named gm.relianceada.com. The first thing that I did coming back was check on www.relianceada.com which was redirected to www.relianceadagroup.com.

Also, Reliance India Mobile is now officially Reliance Mobile. Checked the latest publicity material today.

[abhay 0]

thanks for the WEBSITE puneet

i really loved the flash they are having on the first page

how they have manages to MORPH that one A in to

communications

energy

capital

health

& entertainment

if i would give marks for what MR AMBANI said that one company logo should represent all sectors not just one!!

i would give the flash animation the first price << the flash truly does that!! hats offf!!

one some other note

this TIME its ANIL whos aimming guns @ mumbai rains

REL ready with Rs 100-cr monsoon disaster plan

MUMBAIITES who had spent 10 days without power after last year’s deluge— thanks to submerged power transformers of Reliance Energy Limited (REL)—can look forward to better supply this year. According to the plan submitted by Executive Director REL Lalit Jalan, the height of more than 100 transformers and the plinth levels of four sub-stations have been raised, while the rest will be elevated within a week.

However, Jalan warned that even after checks and maintenance, if water levels rise more than the threshold level of four to five feet—the level of lakhs of customer installations (meters) and distribution pillars—REL will be forced to shut down electric supply, with the safety of consumers in mind. Supply will, however, be restored at the earliest.

According to sources, REL submitted a disaster management plan worth more than Rs 100-crore to the Chief Minister and State Minister of Energy on May 25, stating that it was prepared to face the monsoon. The company provides electricity to more than 24 lakh consumers over 384 km across the city’s suburbs.

The plan was promised by REL Chairman and Managing Director Anil Ambani last August after REL officials were pulled up by the government for their inability to restore power for 10 days in Kurla, Kalina, Saki Naka and Chunabhatti after the July 26 deluge last year. Last year, at a Maharashtra Electricity Regulatory Commission (MERC) meeting, Ambani had publicly apologised for causing inconvenience to customers in these pockets. He had also promised a Rs 100-crore disaster management plan, along with raising the height of the power distribution equipment. Restoration of power supply had been delayed for about two weeks due to heavy waterlogging and depositions in transformers and sub-stations placed at ground-level.

Electrifying plans

* REL has increased the height of more than 100 transformers and plinth levels of four sub-stations. Rest will be completed within a week

* The utility has also set up a disaster management (DM) team comprising senior personnel at six divisional levels, apart from an apex team, that will be stationed at Santacruz. The DM teams will function round-the-clock from control centres across the suburbs, which will be equipped with communication gadgets

* It has set up 30 disaster recovery teams, which will be assigned specific tasks and devised a method of alerting and activating the teams within the shortest possible time

* REL has stocked essential spares and tools at 10 different locations and each location has 90 different equipment, including transformers, switch gears, cables, kits and fuses

* Seven additional diesel generating sets, 14 de-watering pumps and 180 vehicles to attend emergencies are in place

* The Master Control Centre has been shifted from Santacruz to Aarey, thus securing network in case of flooding

http://cities.expressindia.com/fullstory.php?newsid=185881

Edited June 2, 2006 by abhay