Arun 795 Report post Posted June 25, 2006 DAKC (Dhirubhai Ambani Knowledge City), Navi Mumbai, June 22, 2006 Disney Comes to Reliance Mobile Reliance Communications ties-up with Disney to offer Disney-branded content on Reliance Mobile Includes Disney video shorts and 3D animations exclusively made for mobile devices featuring Disney characters Disney wallpapers, ring-tones, games and comic strips also available The exciting world of 3D animation on mobile will now be available on Reliance mobile phones. Reliance Communications today announced its tie up with Disney the world's largest family entertainment brand to offer on Reliance Mobile World what would be India's first 3D animation on mobile.There will be a host of other Disney mobile content offerings as well. Reliance customers can access sixteen Disney animated video shots, including ten in 3D, exclusively made for mobile devices and featuring Disney characters.They also can download other mobile content with favourite Disney characters in the form of wallpapers, ring-tones, games or comic strips from Disney Zone, created on Reliance Mobile World. With World Cup Soccer gripping the world over, wallpapers and animations showing Disney characters in football gear will be an added attraction. Downloads will be priced at - Rs.5/- for wallpapers, Rs.10/- for video shorts downloads, Rs.5/- for animations and Rs.10/- for ring-tones on Disney Zone. Games will be charged at Rs.5/- per session. Mr. Mark Handler, Executive Vice President and Managing Director, International, Walt Disney Internet Group, said, "The strength of the Disney brand, combined with our rich content library, allows us to create a new and fun mobile experience for families in India. We are pleased to collaborate with Reliance to bring to consumers Disney mobile content, anytime, anywhere." Mahesh Prasad, President, Application Solutions and Content Group, Reliance Communications, said, "Reliance Mobile has unparalleled reach with over 10 million data-enabled handsets and a countrywide high speed data network covering small and big towns alike. With Kidz World in Reliance Mobile World, Reliance pioneered edutainment on mobile in India. Disney Zone will raise the bar many notches to give a unique experience". "Earlier this year, a game based on Power Rangers, a hit TV show on Toon Disney, was launched on Reliance network, which became one of the highest downloaded games nearing 700,000". With the launch of a new season of Power Rangers SPD, a completely new game around the show is set to debut on Reliance this month," added Mr. Prasad. Rajat Jain, Managing Director, The Walt Disney Company (India) said, "Our success in these emerging platforms stems from the strengths of Disney's major brands and franchises, which have been leveraged and brought in through innovative and strategically sound ways - positioning the company as the leading provider of entertainment and information for the wireless and broadband markets. We are happy to bring our best-in-class content to Reliance Mobile." Reliance World has worked wonders with hundreds of services spanning information, messaging, entertainment, m-commerce with access to rich media content and video clips. Thanks to its wide range of applications it has endeared itself to users from all walks of life. Its applications include TV news clips, ball-by-ball cricket scores and other information, latest movie clips, city and TV guides, railway reservations, banking, bill payment, and examination results. Share this post Link to post Share on other sites
