Honest 836 Report post Posted January 31, 2007 Star 'Plus' Mobile Infotainment Jan 31, 2007 At an event held in Mumbai today, Star Mobile Entertainment has announced the launch of 'PLUS', a new service that the company claims will change the way consumers use their mobile devices. The company said that the promise of PLUS is a new and convenient 24-hour solution for consumers to catch up on TV, search for information, shop and bank on-the-go, and access entertainment and information, all on their mobile phones. PLUS is a mobile service that can be downloaded on a mobile phone to give users a one-stop entertainment, information, and services on a mobile while on the move. It has an easy entertainment point-and-click navigation that enables consumers to send an SMS, dial-out to the entertainment service, watch delayed-live TV clips, and download a range of rich content on mobile devices. According to Star, PLUS provides a never before width of content, all at one time on the same platform. And to make use of this service, one needs a mobile phone that is GPRS- or WAP-enabled. Currently, the application is compatible with over 120 handsets, and new ones are constantly being added onto the list. Speaking at the launch, Viren Popli, Senior Vice President, Star Mobile Entertainment, said, "PLUS empowers mobile consumers to do more with their mobile phones. The GPRS mobile user can now access a wide choice of video content, and services such as Yellow Pages, buyer guides, banking, travel, shopping, and more. PLUS has an easy to navigate menu that takes you where you want to go, quickly and easily. It truly brings to life the anything-anytime-anywhere capability of mobiles." PLUS provides daily mobisodes of popular content from Star Plus, Star Gold, and Star One. It also brings to the mobile phones the latest happenings in the world of movies, music, and sport. Additionally, PLUS offers a range of information services in partnership with brands, including banking and related services from HDFC Bank; travel and ticketing by MakeMyTrip.com and TravelGuru.com; Yellow Pages information from Infomedia Group; music content from Universal Music; design tips from Better Interiors; information about cars from Overdrive; gadget news from T3; audiophiles can get advice from AVMAX; advice from Better Photography; and computing information from Chip. Besides, the consumer will be able to preview ringtones, wallpapers, and games before downloading, and also be a part of the 'PLUS Community', which will allow consumers to be part of 'Midnight Chat' on Channel [V]and shopping services. Meanwhile, PLUS will be commercially available for usage before the end of next month. Share this post Link to post Share on other sites
