Moser Baer 101 Popular Hindi Titles Will This Curb Piracy

[GSV13 0]

Moser Baer India launches its Hindi home video titles nationally

Moser Baer India Ltd on March 29, 2007 has announced its national launch in the Home video market with 101 popular Hindi titles at attractive price points of just Rs 28 for VCDs and Rs 34 for DVDs. The Company has earlier Launched titles in Tamil, Malayalam and Kannada and has been receiving overwhelming response from customers for bringing in a paradigm change in this business.

Along with the Launch of 101 Hindi titles and announcement of the two new film projects, the Company also formally inaugurated the online website, which offers the entire range of home videos released by the Company till now for consumers across the country to order and obtain directly without any delivery cost. The website has online payment mechanism so that the consumers can buy all their requirements without any hassle. The website offers titles in both VCD and DVD formats and in Hindi, Tamil, Malayalam, Kannada and Non-film titles. Soon the titles from English, Telugu, Marathi and other Languages will be made available.

The division based out of Mumbai, with presence across the country in all major metros as well as in smaller towns through an active and well-organized three-tiered channel for marketing the Home Videos. The move wilt also take advantage of an already established the Company production capability and a well developed distribution network. The Company will release video content on DVD and Video CD formats using its proprietary and patented technology which enhances quality and significantly reduces cost. This will enable the Company to revolutionize the quality-price parity and offer unprecedented value for the consumers.

The distribution of the titles is intended to reach almost every movie enthusiast in the country. The Company has already lined up 450 distributors in the country and stocks shall be soon available in around 100,000 outlets, including stationery shops, telecom shops and regular audio and video outlets.

Commenting on that occasion, Deepak Puri, Chairman & Managing Director of the Company said, "The entertainment industry is growing at a healthy pace of 20% per annum and with our new technology, manufacturing capability and distribution network, we plan to revolutionize the entertainment industry with home video products. As a part of the value chain, we are considering producing, developing and marketing content in both films and non-films. The launch of online purchase portal is going to greatly benefit the consumers, which is our clear objective for the initiative".

On this occasion, the Company also announced the pilot projects of two Hindi films. The Company wilt be creating the consumer pull and awareness through a nation-wide TV campaign starting from this month-end and wilt also use the national press to reach out to consumers and communicate the value proposition offered. The business model is based on creating strong awareness and demand among the consumers and towards this, it is working on an aggressive marketing strategy.

The Company's new division is close to acquiring copyrights / exclusive license for more than 7,000 titles in all major Indian Languages, which comprises a third of all movies produced till date in India. With world-class packaging, wide distribution reach and global quality production standards in each product, customers will be given a compelling value proposition which has hitherto fore not been seen in India.

The Indian home video market has failed to keep pace with the growth in the overall entertainment business given that India is the worlds largest producer and consumer of films. Rampant piracy and high fragmentation in this business have impacted the industry.

The new initiative will release titles in Hindi, English, Tamil telugu, Kannada, Kannada, Bhojpuri, Marathi, Bengali, Gujarati and Punjabi languages. With 18 CFAs, 450 distributors and a dedicated sales force, this division will also set up owned and branded outlets at about 300 locations in addition to its alliances, with large format stores./quote]

http://www.equitybulls.com/admin/news2006/...et.asp?id=10085

What do people say this curb piracy and stop online download.

Well the offer is too good to resist

[saikatmandal 0]

More on this over here....

http://www.moserbaer.com/newsroom_pressreleases.asp

[GSV13 0]

Select titles here

http://www.moserbaerhomevideo.com/

[ani_meher 42]

^^^ above site is not working. but this seems a real cool idea. they should incorporate some old english movies as well.

[GSV13 0]

Working fine for me else try via proxy

[@ksh@T 20]

me already searching selected bazigar. till nw but love pirated original DVDs for rs 50/3 movies

[Honest 836]

Very Very Cool Offer my dear friends.

[city02 63]

I don't think that's the MRP, it might be the cost before all the retailer margins and taxes are added on.

But it would be a good deal @ an MRP of Rs. 100 / VCD and Rs 200 / DVD since that's close enough to the pirated prices of Rs 75 & 150 respectively.

[GSV13 0]

^^^ Lol it's MRP

go to this site.

You could buy at this price only and if you order 10 or more titles free home delivery in selected cities

otherwise the collection is not so good.

Edited March 31, 2007 by GSV13

[copperco2 24]

I don't think that's the MRP, it might be the cost before all the retailer margins and taxes are added on.

But it would be a good deal @ an MRP of Rs. 100 / VCD and Rs 200 / DVD since that's close enough to the pirated prices of Rs 75 & 150 respectively.

pirated if i have to get at andheri (e) its 30rs to 50rs for 5 to six titles in one dvd.. this is just not possible to beat for m..bear.

and now even the blue ray is knocking..

just wait for some more days and this will also be available in the pirated version.. then the number of movies wont be restricted to 3 or 5..

@GSV13

there is a delievery charge of Rs.50 per order if the units ordered are less than 20/-

finally it is 38+50=88/-rs , i guess the taxes will be extra..

Edited April 10, 2007 by copperco2

[rEdshiFt 1]

Rs.28(vcd) and Rs.34(dvd) ARE THE RETAIL PRICES.... I have bought a bunch of Tamil dvds at the local store, Good quality.

I believe THIS is the right way to beat piracy. Make the original cheaper than the pirated ones. Way to go MoserBaer

Of course, if you want brand new movies, we still have to rely on pirated discs.

[petar 15]

yea... if u have more yash chopras... then u wont get new DVDs for less then 399 Rs.

[rEdshiFt 1]

...snipped...

@GSV13

there is a delievery charge of Rs.50 per order if the units ordered are less than 20/-

finally it is 38+50=88/-rs , i guess the taxes will be extra..

i think the RS.50 delivery charge is PER ORDER (of 20 or more discs) NOT PER DISC

----

Better still would be to buy from a local store, not online purchase ... NO 'delivery charges' or such.

To find the local shop in your city where you can buy from, check out the page at http://www.moserbaerhomevideo.com/OutletAdd.aspx - select your state>city and you will get a list of shops (in your city) which sell the discs at 28 and 34 rupees

cheers

[manishag 17]

I ordered total 23 titles and i got delivery chrages for free and delivery is also fast just 2 days after confirmation of order

moser bear will rock. I talked to normal customers who were purchasing local CDs and they also agreed to purchase the original Moser Bear

[copperco2 24]

I ordered total 23 titles and i got delivery chrages for free and delivery is also fast just 2 days after confirmation of order

moser bear will rock. I talked to normal customers who were purchasing local CDs and they also agreed to purchase the original Moser Bear

delievery charge is only for order less than 20., may be the logistics demands the charge for delievery.

for the time it took for delievery ..thats really commendable..

[@ksh@T 20]

guys but the vcd's and dvd's are very much rarely available in jaipur, had not made visit to Planet M, and the hindi titles are very less