Airtel Introduces India’s First “0” Processing Fee Prepaid

[amitstg 0]

Bharti Airtel today introduced India’s First range of "O" Processing Fee Prepaid Products that is set to redefine the country’s entire mobile prepaid category. Airtel “Happy Recharge” will enable the Airtel prepaid customer to get the benefit of Full Talk Time without having to pay any processing fee. This innovative product will thereby increase the users talk time by over 140%. The launch of happy recharge reiterates Airtel’s continuous endevour to further drive affordability in the Indian telecom market and bring greater value to all Airtel mobile users.

Mr. Sanjay Kapoor, President Mobile Services, Bharti Airtel Limited said, “The prepaid segment has shown immense growth in the last couple of years and as an industry leader, Airtel intends to drive consumption in this category further. As we expand existing markets and enter new ones, Happy Recharge is a strategic initiative that is aimed to speed up growth, enhance customer value and significantly contribute towards increasing our market and revenue share in the future.”

Airtel prepaid users can Happy Recharge with Rs. 249, Rs. 399 and Rs. 499 and get the benefit of One Simplified Tariff plan that includes One Local Rate and One STD Rate. Further, customers get benefit the of sliding lower rates for higher recharge denominations. Happy Recharge is a winning proposition for an Airtel prepaid customer and is available for all existing and new users.

Airtel Happy Recharge:

MRP 249 399 499

Service Tax 27.39 61.69 54.89

Talk Time 221.61 337.31 444.11

Validity (days) 30 30 30

Voice Tariff: All local 1.49 0.99 0.79

Voice Tariff: All STD 2.4 2.4 2.4

SMS Tariff: Local 0.99 0.49 0.49

SMS Tariff National 2.00 2.00 2.00

All ISD calls and ISD SMS at prevailing tariffs

[raccoon 53]

Well, Airtel (Mah & Goa) charges Rs. 100 as access fee on Rs. 350 voucher. Besides this there is a value voucher for around Rs. 50 which brings call rates down to 50 paise. So these new plans seem more like jugglery ...in fact may be more expensive for heavy users as call rates are higher!

I feel all operators should be prohibited form charging access free. It will make tariff comparision so much simpler if we just have to compare tariffs on a 60 second pulse! I guess Tata was the 1st to have this kind of tariff structure...

Edited April 21, 2007 by raccoon

[commonman 228]

The standard 3350 recharge is valid for 365 days and has a admin chrg of 300 i.e. 25 per month with regular tariff. seems to be a better option.

[kesav 127]

Information is available in the following site.

http://airtel.in/Whats_New/happy_recharge.htm

If you look at TATA indicom vouchers almost all have '0' admin fee.

200,330,500,1000,1500.

http://tataindicom.com/t-personal-mobile-p...gevouchers.aspx

As always Airtel copies and advertises as its their own invention

[GSV13 0]

Airtel is ripoff! However quality.